Anytime Fitness vs PureGym:Which is searched more in United Kingdom?
In September 2026, PureGym had more branded searches than Anytime Fitness among gym chains in United Kingdom. PureGym was estimated to have 368K branded searches compared to Anytime Fitness’ 90.5K, and held a 46.3% Share of Search versus Anytime Fitness’ 11.4%.
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Which is more popular in search, Anytime Fitness or PureGym?
Compare the gym chains people join. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PureGym, Anytime Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | PureGym | The Gym Group | David Lloyd | Anytime Fitness |
|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Nov 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Dec 2025 | 47.7% | 21.3% | 21.3% | 9.6% |
| Jan 2026 | 43.6% | 23.9% | 23.9% | 8.7% |
| Feb 2026 | 42.8% | 23.4% | 23.4% | 10.5% |
| Mar 2026 | 47.7% | 21.3% | 21.3% | 9.6% |
| Apr 2026 | 44.6% | 24.4% | 20% | 11% |
| May 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jun 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jul 2026 | 44.6% | 24.4% | 20% | 11% |
| Aug 2026 | 44.6% | 24.4% | 20% | 11% |
| Sep 2026 | 46.3% | 25.3% | 17% | 11.4% |
How has the Anytime Fitness and PureGym comparison changed over the last 12 months?
3 findings
- PureGym was ahead of Anytime Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom moved from 10.5% to 11.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom moved from 42.8% to 46.3%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for United Kingdom gym chains in September 2026?
2 changes
In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.
Other head-to-heads among gym chains
How each brand is measured
Brandwave collects information about searches that people make online using Anytime Fitness’ and PureGym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anytime Fitness
1 branded search term
- anytime fitness
PureGym
1 branded search term
- puregym
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.