How popular isPureGym in search?
In September 2026, there were an estimated 368K branded searches for PureGym in United Kingdom which held steady over the last 12 months. PureGym holds 46.3% estimated Share of Search among United Kingdom gym chains and is ranked 1st of 4 competitors for search popularity.
PureGym46.3%
The Gym Group25.3%
David Lloyd17%
Anytime Fitness11.4%
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Which gym chains compete with PureGym?
Share of Search by month for PureGym, The Gym Group, David Lloyd, Anytime Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | PureGym | The Gym Group | David Lloyd | Anytime Fitness |
|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Nov 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Dec 2025 | 47.7% | 21.3% | 21.3% | 9.6% |
| Jan 2026 | 43.6% | 23.9% | 23.9% | 8.7% |
| Feb 2026 | 42.8% | 23.4% | 23.4% | 10.5% |
| Mar 2026 | 47.7% | 21.3% | 21.3% | 9.6% |
| Apr 2026 | 44.6% | 24.4% | 20% | 11% |
| May 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jun 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jul 2026 | 44.6% | 24.4% | 20% | 11% |
| Aug 2026 | 44.6% | 24.4% | 20% | 11% |
| Sep 2026 | 46.3% | 25.3% | 17% | 11.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 368K | 0% | +1.7 points | |
| 2, held 2nd | 25.3% | 201K | 0% | +0.9 points | |
| 3, held 3rd | 17% | 135K | -18.2% | -3 points | |
| 4, held 4th | 11.4% | 90.5K | 0% | +0.4 points |
1.
PureGym46.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.
25.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
17%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3 points.
11.4%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between PureGym and its closest rivals
Every comparison with PureGym
3 comparisons
How has branded search demand for PureGym changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PureGym in United Kingdom held steady at 368K.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom increased from 42.8% to 46.3%.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom peaked at 47.7% in December 2025 and was lowest at 42.7% in May 2026.
How did search popularity change for United Kingdom gym chains in September 2026?
4 changes
In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.
In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.
Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.
How is PureGym measured?
Brandwave collects information about searches that people make online using PureGym’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- puregym
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