Gym chains in United Kingdom:Which are searched most?
In September 2026, PureGym was the most searched among gym chains in United Kingdom, with an estimated 368K branded searches and 46.3% estimated Share of Search within this set.
PureGym46.3%
The Gym Group25.3%
David Lloyd17%
Anytime Fitness11.4%
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Share of SearchLeaderboard
Compare the gym chains people join. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PureGym, The Gym Group, David Lloyd, Anytime Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | PureGym | The Gym Group | David Lloyd | Anytime Fitness |
|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Nov 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Dec 2025 | 47.7% | 21.3% | 21.3% | 9.6% |
| Jan 2026 | 43.6% | 23.9% | 23.9% | 8.7% |
| Feb 2026 | 42.8% | 23.4% | 23.4% | 10.5% |
| Mar 2026 | 47.7% | 21.3% | 21.3% | 9.6% |
| Apr 2026 | 44.6% | 24.4% | 20% | 11% |
| May 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jun 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jul 2026 | 44.6% | 24.4% | 20% | 11% |
| Aug 2026 | 44.6% | 24.4% | 20% | 11% |
| Sep 2026 | 46.3% | 25.3% | 17% | 11.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 368K | 0% | +1.7 points | |
| 2, held 2nd | 25.3% | 201K | 0% | +0.9 points | |
| 3, held 3rd | 17% | 135K | -18.2% | -3 points | |
| 4, held 4th | 11.4% | 90.5K | 0% | +0.4 points |
1.
PureGym46.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.
25.3%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
17%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3 points.
11.4%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- PureGym vs The Gym Group: compare search popularity
- PureGym vs David Lloyd: compare search popularity
- PureGym vs Anytime Fitness: compare search popularity
- The Gym Group vs David Lloyd: compare search popularity
- The Gym Group vs Anytime Fitness: compare search popularity
- David Lloyd vs Anytime Fitness: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gym chains in United Kingdom?
4 brands
In September 2026, PureGym was the most searched among gym chains in United Kingdom, with an estimated 368K branded searches and 46.3% estimated Share of Search within this set. The Gym Group is in 2nd place, 21 percentage points behind at 25.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| PureGym | 42.8% → 46.3% | 47.7%Dec 2025 | 42.7%May 2026 | 1st |
| The Gym Group | 23.4% → 25.3% | 25.3%Sep 2026 | 21.3%Dec 2025 | 3rd → 2nd |
| David Lloyd | 23.4% → 17% | 23.9%Jan 2026 | 17%Sep 2026 | 2nd → 3rd |
| Anytime Fitness | 10.5% → 11.4% | 11.4%Sep 2026 | 8.7%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom increased from 42.8% to 46.3%.
- Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom increased from 23.4% to 25.3%.
- Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom decreased from 23.4% to 17%.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom increased from 10.5% to 11.4%.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom peaked at 47.7% in December 2025 and was lowest at 42.7% in May 2026.
- Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom peaked at 25.3% in September 2026 and was lowest at 21.3% in December 2025.
- Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom peaked at 23.9% in January 2026 and was lowest at 17% in September 2026.
- Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom peaked at 11.4% in September 2026 and was lowest at 8.7% in January 2026.
- Across the 12 months ending September 2026, The Gym Group rose from 3rd to 2nd among gym chains in United Kingdom.
- Across the 12 months ending September 2026, David Lloyd fell from 2nd to 3rd among gym chains in United Kingdom.
How did search popularity change for United Kingdom gym chains in September 2026?
4 changes
In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.
In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.
Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.
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