PureGym vs The Gym Group:Which is searched more in United Kingdom?
In September 2026, PureGym had more branded searches than The Gym Group among gym chains in United Kingdom. PureGym was estimated to have 368K branded searches compared to The Gym Group’s 201K, and held a 46.3% Share of Search versus The Gym Group’s 25.3%.
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Which is more popular in search, PureGym or The Gym Group?
Compare the gym chains people join. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PureGym, The Gym Group. The figures are in the table below the chart.
View monthly share of search table
| Month | PureGym | The Gym Group | David Lloyd | Anytime Fitness |
|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Nov 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Dec 2025 | 47.7% | 21.3% | 21.3% | 9.6% |
| Jan 2026 | 43.6% | 23.9% | 23.9% | 8.7% |
| Feb 2026 | 42.8% | 23.4% | 23.4% | 10.5% |
| Mar 2026 | 47.7% | 21.3% | 21.3% | 9.6% |
| Apr 2026 | 44.6% | 24.4% | 20% | 11% |
| May 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jun 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jul 2026 | 44.6% | 24.4% | 20% | 11% |
| Aug 2026 | 44.6% | 24.4% | 20% | 11% |
| Sep 2026 | 46.3% | 25.3% | 17% | 11.4% |
How has the PureGym and The Gym Group comparison changed over the last 12 months?
3 findings
- PureGym was ahead of The Gym Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PureGym’s estimated Share of Search among gym chains in United Kingdom moved from 42.8% to 46.3%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom moved from 23.4% to 25.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for United Kingdom gym chains in September 2026?
2 changes
In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.
In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.
Other head-to-heads among gym chains
How each brand is measured
Brandwave collects information about searches that people make online using PureGym’s and The Gym Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PureGym
1 branded search term
- puregym
The Gym Group
1 branded search term
- the gym group
Put your own brand in this comparison
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