Brandwave

How popular isThe Gym Group in search?

In September 2026, there were an estimated 201K branded searches for The Gym Group in United Kingdom which held steady over the last 12 months. The Gym Group holds 25.3% estimated Share of Search among United Kingdom gym chains and is ranked 2nd of 4 competitors for search popularity.

Share of Search, September 2026
  1. PureGym46.3%
  2. The Gym Group25.3%
  3. David Lloyd17%
  4. Anytime Fitness11.4%
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Which gym chains compete with The Gym Group?

The Gym Group against gym chains in United Kingdom, by month

Share of Search by month for PureGym, The Gym Group, David Lloyd, Anytime Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthPureGymThe Gym GroupDavid LloydAnytime Fitness
Oct 202542.8%23.4%23.4%10.5%
Nov 202542.8%23.4%23.4%10.5%
Dec 202547.7%21.3%21.3%9.6%
Jan 202643.6%23.9%23.9%8.7%
Feb 202642.8%23.4%23.4%10.5%
Mar 202647.7%21.3%21.3%9.6%
Apr 202644.6%24.4%20%11%
May 202642.7%23.4%23.4%10.5%
Jun 202642.7%23.4%23.4%10.5%
Jul 202644.6%24.4%20%11%
Aug 202644.6%24.4%20%11%
Sep 202646.3%25.3%17%11.4%

  1. 1.PureGym

    46.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.The Gym Group

    25.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.David Lloyd

    17%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.Anytime Fitness

    11.4%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between The Gym Group and its closest rivals

Every comparison with The Gym Group

How has branded search demand for The Gym Group changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for The Gym Group in United Kingdom held steady at 201K.
  • Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom increased from 23.4% to 25.3%.
  • Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom peaked at 25.3% in September 2026 and was lowest at 21.3% in December 2025.
  • Across the 12 months ending September 2026, The Gym Group rose from 3rd to 2nd among gym chains in United Kingdom.

How did search popularity change for United Kingdom gym chains in September 2026?

  1. In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.

  2. In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.

  3. In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.

  4. Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.

How is The Gym Group measured?

Brandwave collects information about searches that people make online using The Gym Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the gym group

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How the Brand Demand Index is measured

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