How popular isGoCompare in search?
In September 2026, there were an estimated 673K branded searches for GoCompare in United Kingdom which held steady over the last 12 months. GoCompare holds 24.1% estimated Share of Search among United Kingdom insurance comparison sites and is ranked 2nd of 4 competitors for search popularity.
Compare the Market53.6%
GoCompare24.1%
MoneySuperMarket19.7%
Confused.com2.6%
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Which insurance comparison sites compete with GoCompare?
Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, Confused.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare | MoneySuperMarket | Confused.com |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28.2% | 18.9% | 1.7% |
| Nov 2025 | 49.2% | 27.1% | 22.1% | 1.6% |
| Dec 2025 | 54% | 24.3% | 19.9% | 1.8% |
| Jan 2026 | 54.3% | 24.4% | 19.9% | 1.5% |
| Feb 2026 | 54.3% | 24.4% | 19.9% | 1.5% |
| Mar 2026 | 51.1% | 28.1% | 18.7% | 2.1% |
| Apr 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| May 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Jun 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Jul 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Aug 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Sep 2026 | 53.6% | 24.1% | 19.7% | 2.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 1.5M | 0% | -0.3 points | |
| 2, held 2nd | 24.1% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 19.7% | 550K | 0% | -0.1 points | |
| 4, held 4th | 2.6% | 74K | +22.3% | +0.5 points |
53.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
24.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
19.7%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between GoCompare and its closest rivals
Every comparison with GoCompare
3 comparisons
How has branded search demand for GoCompare changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GoCompare in United Kingdom held steady at 673K.
- Across the 12 months ending September 2026, GoCompare’s estimated Share of Search among insurance comparison sites in United Kingdom decreased from 28.2% to 24.1%.
How did search popularity change for United Kingdom insurance comparison sites in September 2026?
3 changes
Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026.
Estimated monthly branded searches for Compare the Market in United Kingdom rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
Estimated monthly branded searches for MoneySuperMarket in United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How is GoCompare measured?
Brandwave collects information about searches that people make online using GoCompare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- gocompare
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Is GoCompare your brand?
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