Insurance comparison sites in United Kingdom:Which are searched most?
In September 2026, Compare the Market was the most searched among insurance comparison sites in United Kingdom, with an estimated 1.5M branded searches and 53.6% estimated Share of Search within this set.
Compare the Market53.6%
GoCompare24.1%
MoneySuperMarket19.7%
Confused.com2.6%
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Share of SearchLeaderboard
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, Confused.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare | MoneySuperMarket | Confused.com |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28.2% | 18.9% | 1.7% |
| Nov 2025 | 49.2% | 27.1% | 22.1% | 1.6% |
| Dec 2025 | 54% | 24.3% | 19.9% | 1.8% |
| Jan 2026 | 54.3% | 24.4% | 19.9% | 1.5% |
| Feb 2026 | 54.3% | 24.4% | 19.9% | 1.5% |
| Mar 2026 | 51.1% | 28.1% | 18.7% | 2.1% |
| Apr 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| May 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Jun 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Jul 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Aug 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Sep 2026 | 53.6% | 24.1% | 19.7% | 2.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 1.5M | 0% | -0.3 points | |
| 2, held 2nd | 24.1% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 19.7% | 550K | 0% | -0.1 points | |
| 4, held 4th | 2.6% | 74K | +22.3% | +0.5 points |
53.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.
24.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
19.7%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between leading brands
- Compare the Market vs GoCompare: compare search popularity
- Compare the Market vs MoneySuperMarket: compare search popularity
- Compare the Market vs Confused.com: compare search popularity
- GoCompare vs MoneySuperMarket: compare search popularity
- GoCompare vs Confused.com: compare search popularity
- MoneySuperMarket vs Confused.com: compare search popularity
- Compare any of these brands
Which brand is most popular in search among insurance comparison sites in United Kingdom?
4 brands
In September 2026, Compare the Market was the most searched among insurance comparison sites in United Kingdom, with an estimated 1.5M branded searches and 53.6% estimated Share of Search within this set. GoCompare is in 2nd place, 29.6 percentage points behind at 24.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Compare the Market | 51.2% → 53.6% | 54.3%Jan 2026 | 49.2%Nov 2025 | 1st |
| GoCompare | 28.2% → 24.1% | 28.2%Oct 2025 | 24.1%Sep 2026 | 2nd |
| MoneySuperMarket | 18.9% → 19.7% | 22.1%Nov 2025 | 18.7%Mar 2026 | 3rd |
| Confused.com | 1.7% → 2.6% | 2.6%Sep 2026 | 1.5%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 51.2% to 53.6%.
- Across the 12 months ending September 2026, GoCompare’s estimated Share of Search among insurance comparison sites in United Kingdom decreased from 28.2% to 24.1%.
- Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 18.9% to 19.7%.
- Across the 12 months ending September 2026, Confused.com’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 1.7% to 2.6%.
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 54.3% in January 2026 and was lowest at 49.2% in November 2025.
- Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 22.1% in November 2025 and was lowest at 18.7% in March 2026.
- Across the 12 months ending September 2026, Confused.com’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 2.6% in September 2026 and was lowest at 1.5% in January 2026.
How did search popularity change for United Kingdom insurance comparison sites in September 2026?
3 changes
Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026.
Estimated monthly branded searches for Compare the Market in United Kingdom rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
Estimated monthly branded searches for MoneySuperMarket in United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
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