Brandwave

How popular isMoneySuperMarket in search?

In September 2026, there were an estimated 550K branded searches for MoneySuperMarket in United Kingdom which is up 22.2% over the last 12 months. MoneySuperMarket holds 19.7% estimated Share of Search among United Kingdom insurance comparison sites and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Compare the Market53.6%
  2. GoCompare24.1%
  3. MoneySuperMarket19.7%
  4. Confused.com2.6%
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Which insurance comparison sites compete with MoneySuperMarket?

MoneySuperMarket against insurance comparison sites in United Kingdom, by month

Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, Confused.com. The figures are in the table below the chart.

View monthly share of search table
MonthCompare the MarketGoCompareMoneySuperMarketConfused.com
Oct 202551.2%28.2%18.9%1.7%
Nov 202549.2%27.1%22.1%1.6%
Dec 202554%24.3%19.9%1.8%
Jan 202654.3%24.4%19.9%1.5%
Feb 202654.3%24.4%19.9%1.5%
Mar 202651.1%28.1%18.7%2.1%
Apr 202653.9%24.2%19.8%2.2%
May 202653.9%24.2%19.8%2.2%
Jun 202653.9%24.2%19.8%2.2%
Jul 202653.9%24.2%19.8%2.2%
Aug 202653.9%24.2%19.8%2.2%
Sep 202653.6%24.1%19.7%2.6%

  1. 1.Compare the Market

    53.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.GoCompare

    24.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.MoneySuperMarket

    19.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Confused.com

    2.6%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare search popularity between MoneySuperMarket and its closest rivals

Every comparison with MoneySuperMarket

How has branded search demand for MoneySuperMarket changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MoneySuperMarket in United Kingdom rose from 450K to 550K.
  • Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites in United Kingdom increased from 18.9% to 19.7%.
  • Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites in United Kingdom peaked at 22.1% in November 2025 and was lowest at 18.7% in March 2026.

How did search popularity change for United Kingdom insurance comparison sites in September 2026?

  1. Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Compare the Market in United Kingdom rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.

  3. Estimated monthly branded searches for MoneySuperMarket in United Kingdom rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How is MoneySuperMarket measured?

Brandwave collects information about searches that people make online using MoneySuperMarket’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • moneysupermarket

Do you work for MoneySuperMarket? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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