Confused.com vs GoCompare:Which is searched more in United Kingdom?
In September 2026, GoCompare had more branded searches than Confused.com among insurance comparison sites in United Kingdom. GoCompare was estimated to have 673K branded searches compared to Confused.com’s 74K, and held a 24.1% Share of Search versus Confused.com’s 2.6%.
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Which is more popular in search, Confused.com or GoCompare?
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoCompare, Confused.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare | MoneySuperMarket | Confused.com |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 28.2% | 18.9% | 1.7% |
| Nov 2025 | 49.2% | 27.1% | 22.1% | 1.6% |
| Dec 2025 | 54% | 24.3% | 19.9% | 1.8% |
| Jan 2026 | 54.3% | 24.4% | 19.9% | 1.5% |
| Feb 2026 | 54.3% | 24.4% | 19.9% | 1.5% |
| Mar 2026 | 51.1% | 28.1% | 18.7% | 2.1% |
| Apr 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| May 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Jun 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Jul 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Aug 2026 | 53.9% | 24.2% | 19.8% | 2.2% |
| Sep 2026 | 53.6% | 24.1% | 19.7% | 2.6% |
How has the Confused.com and GoCompare comparison changed over the last 12 months?
3 findings
- GoCompare was ahead of Confused.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Confused.com’s estimated Share of Search among insurance comparison sites in United Kingdom moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 40.5K to 74K.
- Across the 12 months ending September 2026, GoCompare’s estimated Share of Search among insurance comparison sites in United Kingdom moved from 28.2% to 24.1%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for United Kingdom insurance comparison sites in September 2026?
1 change
Estimated monthly branded searches for Confused.com in United Kingdom rose 82.7% over 12 measured months, from 40.5K to 74K in September 2026.
Other head-to-heads among insurance comparison sites
How each brand is measured
Brandwave collects information about searches that people make online using Confused.com’s and GoCompare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confused.com
1 branded search term
- confusedcom
GoCompare
1 branded search term
- gocompare
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