How popular isClearpay in search?
In September 2026, there were an estimated 201K branded searches for Clearpay in United Kingdom which is down 18.3% over the last 12 months. Clearpay holds 34.9% estimated Share of Search among United Kingdom buy now pay later services and is ranked 2nd of 3 competitors for search popularity.
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Which buy now pay later services compete with Clearpay?
Share of Search by month for Klarna, Clearpay, Zilch. The figures are in the table below the chart.
View monthly share of search table
| Month | Klarna | Clearpay | Zilch |
|---|---|---|---|
| Oct 2025 | 53.5% | 35.8% | 10.8% |
| Nov 2025 | 48.5% | 39.6% | 11.9% |
| Dec 2025 | 49.5% | 40.5% | 10% |
| Jan 2026 | 48.5% | 39.6% | 11.9% |
| Feb 2026 | 48.5% | 39.6% | 11.9% |
| Mar 2026 | 53.5% | 35.7% | 10.8% |
| Apr 2026 | 48.5% | 39.6% | 11.9% |
| May 2026 | 48.5% | 39.6% | 11.9% |
| Jun 2026 | 48.5% | 39.6% | 11.9% |
| Jul 2026 | 48.5% | 39.6% | 11.9% |
| Aug 2026 | 50.8% | 33.9% | 15.3% |
| Sep 2026 | 52.3% | 34.9% | 12.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 301K | 0% | +1.5 points | |
| 2, held 2nd | 34.9% | 201K | 0% | +1 points | |
| 3, held 3rd | 12.8% | 74K | -18.2% | -2.4 points |
Compare search popularity between Clearpay and its closest rivals
Every comparison with Clearpay
2 comparisons
How has branded search demand for Clearpay changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clearpay in United Kingdom fell from 246K to 201K.
- Across the 12 months ending September 2026, Clearpay’s estimated Share of Search among buy now pay later services in United Kingdom decreased from 35.8% to 34.9%.
- Across the 12 months ending September 2026, Clearpay’s estimated Share of Search among buy now pay later services in United Kingdom peaked at 40.5% in December 2025 and was lowest at 33.9% in August 2026.
How did search popularity change for United Kingdom buy now pay later services in September 2026?
3 changes
In September 2026, Klarna gained estimated Share of Search among buy now pay later services in United Kingdom, from 50.8% to 52.3%.
In September 2026, Clearpay gained estimated Share of Search among buy now pay later services in United Kingdom, from 33.9% to 34.9%.
In September 2026, Zilch lost estimated Share of Search among buy now pay later services in United Kingdom, from 15.3% to 12.8%.
How is Clearpay measured?
Brandwave collects information about searches that people make online using Clearpay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clearpay
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Is Clearpay your brand?
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