Buy now pay later services in United Kingdom:Which are searched most?
In September 2026, Klarna was the most searched among buy now pay later services in United Kingdom, with an estimated 301K branded searches and 52.3% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the buy now pay later services businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klarna, Clearpay, Zilch. The figures are in the table below the chart.
View monthly share of search table
| Month | Klarna | Clearpay | Zilch |
|---|---|---|---|
| Oct 2025 | 53.5% | 35.8% | 10.8% |
| Nov 2025 | 48.5% | 39.6% | 11.9% |
| Dec 2025 | 49.5% | 40.5% | 10% |
| Jan 2026 | 48.5% | 39.6% | 11.9% |
| Feb 2026 | 48.5% | 39.6% | 11.9% |
| Mar 2026 | 53.5% | 35.7% | 10.8% |
| Apr 2026 | 48.5% | 39.6% | 11.9% |
| May 2026 | 48.5% | 39.6% | 11.9% |
| Jun 2026 | 48.5% | 39.6% | 11.9% |
| Jul 2026 | 48.5% | 39.6% | 11.9% |
| Aug 2026 | 50.8% | 33.9% | 15.3% |
| Sep 2026 | 52.3% | 34.9% | 12.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 301K | 0% | +1.5 points | |
| 2, held 2nd | 34.9% | 201K | 0% | +1 points | |
| 3, held 3rd | 12.8% | 74K | -18.2% | -2.4 points |
Compare search popularity between leading brands
Which brand is most popular in search among buy now pay later services in United Kingdom?
3 brands
In September 2026, Klarna was the most searched among buy now pay later services in United Kingdom, with an estimated 301K branded searches and 52.3% estimated Share of Search within this set. Clearpay is in 2nd place, 17.4 percentage points behind at 34.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Klarna | 53.5% → 52.3% | 53.5%Mar 2026 | 48.5%Nov 2025 | 1st |
 Clearpay | 35.8% → 34.9% | 40.5%Dec 2025 | 33.9%Aug 2026 | 2nd |
 Zilch | 10.8% → 12.8% | 15.3%Aug 2026 | 10%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Klarna’s estimated Share of Search among buy now pay later services in United Kingdom decreased from 53.5% to 52.3%.
- Across the 12 months ending September 2026, Clearpay’s estimated Share of Search among buy now pay later services in United Kingdom decreased from 35.8% to 34.9%.
- Across the 12 months ending September 2026, Zilch’s estimated Share of Search among buy now pay later services in United Kingdom increased from 10.8% to 12.8%.
- Across the 12 months ending September 2026, Klarna’s estimated Share of Search among buy now pay later services in United Kingdom peaked at 53.5% in March 2026 and was lowest at 48.5% in November 2025.
- Across the 12 months ending September 2026, Clearpay’s estimated Share of Search among buy now pay later services in United Kingdom peaked at 40.5% in December 2025 and was lowest at 33.9% in August 2026.
- Across the 12 months ending September 2026, Zilch’s estimated Share of Search among buy now pay later services in United Kingdom peaked at 15.3% in August 2026 and was lowest at 10% in December 2025.
How did search popularity change for United Kingdom buy now pay later services in September 2026?
3 changes
In September 2026, Klarna gained estimated Share of Search among buy now pay later services in United Kingdom, from 50.8% to 52.3%.
In September 2026, Clearpay gained estimated Share of Search among buy now pay later services in United Kingdom, from 33.9% to 34.9%.
In September 2026, Zilch lost estimated Share of Search among buy now pay later services in United Kingdom, from 15.3% to 12.8%.
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