How popular isRightmove in search?
In September 2026, there were an estimated 11.1M branded searches for Rightmove in United Kingdom which held steady over the last 12 months. Rightmove holds 84.4% estimated Share of Search among United Kingdom property portals and is ranked 1st of 3 competitors for search popularity.
Rightmove84.4%
Zoopla11.4%
OnTheMarket4.2%
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Which property portals compete with Rightmove?
Share of Search by month for Rightmove, Zoopla, OnTheMarket. The figures are in the table below the chart.
View monthly share of search table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 11.1M | 0% | +2.1 points | |
| 2, held 2nd | 11.4% | 1.5M | -18% | -2.2 points | |
| 3, held 3rd | 4.2% | 550K | 0% | +0.1 points |
84.4%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Zoopla11.4%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.2 points.
4.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Rightmove and its closest rivals
Every comparison with Rightmove
2 comparisons
How has branded search demand for Rightmove changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rightmove in United Kingdom held steady at 11.1M.
- Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom increased from 82.3% to 84.4%.
- Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom peaked at 85.1% in November 2025 and was lowest at 81.6% in April 2026.
How did search popularity change for United Kingdom property portals in September 2026?
2 changes
In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%.
In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.
How is Rightmove measured?
Brandwave collects information about searches that people make online using Rightmove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rightmove
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Is Rightmove your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.