How popular isOnTheMarket in search?
In September 2026, there were an estimated 550K branded searches for OnTheMarket in United Kingdom which held steady over the last 12 months. OnTheMarket holds 4.2% estimated Share of Search among United Kingdom property portals and is ranked 3rd of 3 competitors for search popularity.
Follow OnTheMarket and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which property portals compete with OnTheMarket?
Share of Search by month for Rightmove, Zoopla, OnTheMarket. The figures are in the table below the chart.
View monthly share of search table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 11.1M | 0% | +2.1 points | |
| 2, held 2nd | 11.4% | 1.5M | -18% | -2.2 points | |
| 3, held 3rd | 4.2% | 550K | 0% | +0.1 points |
84.4%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Zoopla11.4%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.2 points.
4.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between OnTheMarket and its closest rivals
Every comparison with OnTheMarket
2 comparisons
How has branded search demand for OnTheMarket changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OnTheMarket in United Kingdom held steady at 550K.
- Across the 12 months ending September 2026, OnTheMarket’s estimated Share of Search among property portals in United Kingdom peaked at 4.9% in April 2026 and was lowest at 3.3% in December 2025.
How did search popularity change for United Kingdom property portals in September 2026?
2 changes
In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%.
In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.
How is OnTheMarket measured?
Brandwave collects information about searches that people make online using OnTheMarket’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- onthemarket
Do you work for OnTheMarket? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is OnTheMarket your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.