OnTheMarket vs Zoopla:Which is searched more in United Kingdom?
In September 2026, Zoopla had more branded searches than OnTheMarket among property portals in United Kingdom. Zoopla was estimated to have 1.5M branded searches compared to OnTheMarket’s 550K, and held an 11.4% Share of Search versus OnTheMarket’s 4.2%.
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Which is more popular in search, OnTheMarket or Zoopla?
Compare the property portals people search for homes to buy and rent on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoopla, OnTheMarket. The figures are in the table below the chart.
View monthly share of search table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
How has the OnTheMarket and Zoopla comparison changed over the last 12 months?
3 findings
- Zoopla was ahead of OnTheMarket in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OnTheMarket’s estimated Share of Search among property portals in United Kingdom moved from 4.1% to 4.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom moved from 13.6% to 11.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for United Kingdom property portals in September 2026?
1 change
In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.
Other head-to-heads among property portals
How each brand is measured
Brandwave collects information about searches that people make online using OnTheMarket’s and Zoopla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OnTheMarket
1 branded search term
- onthemarket
Zoopla
1 branded search term
- zoopla
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.