Rightmove vs Zoopla:Which is searched more in United Kingdom?
In September 2026, Rightmove had more branded searches than Zoopla among property portals in United Kingdom. Rightmove was estimated to have 11.1M branded searches compared to Zoopla’s 1.5M, and held an 84.4% Share of Search versus Zoopla’s 11.4%.
Follow Rightmove vs Zoopla and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Rightmove or Zoopla?
Compare the property portals people search for homes to buy and rent on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rightmove, Zoopla. The figures are in the table below the chart.
View monthly share of search table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
How has the Rightmove and Zoopla comparison changed over the last 12 months?
3 findings
- Rightmove was ahead of Zoopla in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom moved from 82.3% to 84.4%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom moved from 13.6% to 11.4%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for United Kingdom property portals in September 2026?
2 changes
In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%.
In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.
Other head-to-heads among property portals
How each brand is measured
Brandwave collects information about searches that people make online using Rightmove’s and Zoopla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.