Property portals in United Kingdom:Which are searched most?
In September 2026, Rightmove was the most searched among property portals in United Kingdom, with an estimated 11.1M branded searches and 84.4% estimated Share of Search within this set.
Rightmove84.4%
Zoopla11.4%
OnTheMarket4.2%
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Share of SearchLeaderboard
Compare the property portals people search for homes to buy and rent on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rightmove, Zoopla, OnTheMarket. The figures are in the table below the chart.
View monthly share of search table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 11.1M | 0% | +2.1 points | |
| 2, held 2nd | 11.4% | 1.5M | -18% | -2.2 points | |
| 3, held 3rd | 4.2% | 550K | 0% | +0.1 points |
84.4%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Zoopla11.4%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.2 points.
4.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among property portals in United Kingdom?
3 brands
In September 2026, Rightmove was the most searched among property portals in United Kingdom, with an estimated 11.1M branded searches and 84.4% estimated Share of Search within this set. Zoopla is in 2nd place, 73 percentage points behind at 11.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rightmove | 82.3% → 84.4% | 85.1%Nov 2025 | 81.6%Apr 2026 | 1st |
| Zoopla | 13.6% → 11.4% | 13.6%Dec 2025 | 11.4%Mar 2026 | 2nd |
| OnTheMarket | 4.1% → 4.2% | 4.9%Apr 2026 | 3.3%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom increased from 82.3% to 84.4%.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom decreased from 13.6% to 11.4%.
- Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom peaked at 85.1% in November 2025 and was lowest at 81.6% in April 2026.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom peaked at 13.6% in December 2025 and was lowest at 11.4% in March 2026.
- Across the 12 months ending September 2026, OnTheMarket’s estimated Share of Search among property portals in United Kingdom peaked at 4.9% in April 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, OnTheMarket held steady: its estimated Share of Search among property portals in United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom property portals in September 2026?
2 changes
In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%.
In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.
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