How popular isZoopla in search?
In September 2026, there were an estimated 1.5M branded searches for Zoopla in United Kingdom which is down 18% over the last 12 months. Zoopla holds 11.4% estimated Share of Search among United Kingdom property portals and is ranked 2nd of 3 competitors for search popularity.
Rightmove84.4%
Zoopla11.4%
OnTheMarket4.2%
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Which property portals compete with Zoopla?
Share of Search by month for Rightmove, Zoopla, OnTheMarket. The figures are in the table below the chart.
View monthly share of search table
| Month | Rightmove | Zoopla | OnTheMarket |
|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 4.1% |
| Nov 2025 | 85.1% | 11.5% | 3.4% |
| Dec 2025 | 83% | 13.6% | 3.3% |
| Jan 2026 | 82.4% | 13.6% | 4.1% |
| Feb 2026 | 82.3% | 13.6% | 4.1% |
| Mar 2026 | 84.5% | 11.4% | 4.2% |
| Apr 2026 | 81.6% | 13.5% | 4.9% |
| May 2026 | 81.6% | 13.5% | 4.9% |
| Jun 2026 | 82.3% | 13.6% | 4.1% |
| Jul 2026 | 82.3% | 13.6% | 4.1% |
| Aug 2026 | 82.3% | 13.6% | 4.1% |
| Sep 2026 | 84.4% | 11.4% | 4.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.4% | 11.1M | 0% | +2.1 points | |
| 2, held 2nd | 11.4% | 1.5M | -18% | -2.2 points | |
| 3, held 3rd | 4.2% | 550K | 0% | +0.1 points |
84.4%
Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Zoopla11.4%
Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -2.2 points.
4.2%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Zoopla and its closest rivals
Every comparison with Zoopla
2 comparisons
How has branded search demand for Zoopla changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zoopla in United Kingdom fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom decreased from 13.6% to 11.4%.
- Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom peaked at 13.6% in December 2025 and was lowest at 11.4% in March 2026.
How did search popularity change for United Kingdom property portals in September 2026?
2 changes
In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%.
In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%.
How is Zoopla measured?
Brandwave collects information about searches that people make online using Zoopla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zoopla
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Is Zoopla your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.