Party supplies in United Kingdom:Which are searched most?
In September 2026, Baker Ross was the most searched among party supplies in United Kingdom, with an estimated 27.1K branded searches and 77.7% estimated Share of Search within this set.
Baker Ross77.7%
Party Delights15.5%
Party Pieces6.9%
Follow party supplies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the party supplies people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baker Ross, Party Delights, Party Pieces. The figures are in the table below the chart.
View monthly share of search table
| Month | Baker Ross | Party Delights | Party Pieces |
|---|---|---|---|
| Oct 2025 | 65.9% | 29.4% | 4.7% |
| Nov 2025 | 89.2% | 6.5% | 4.3% |
| Dec 2025 | 83.6% | 9% | 7.4% |
| Jan 2026 | 81.9% | 10.9% | 7.2% |
| Feb 2026 | 80.9% | 13.2% | 5.9% |
| Mar 2026 | 83% | 11.1% | 5.9% |
| Apr 2026 | 78.7% | 12.8% | 8.5% |
| May 2026 | 78.7% | 12.8% | 8.5% |
| Jun 2026 | 81.9% | 10.9% | 7.3% |
| Jul 2026 | 85% | 9.1% | 6% |
| Aug 2026 | 78.7% | 12.8% | 8.5% |
| Sep 2026 | 77.7% | 15.5% | 6.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 27.1K | +22.1% | -1.1 points | |
| 2, held 2nd | 15.5% | 5.4K | +50% | +2.7 points | |
| 3, held 3rd | 6.9% | 2.4K | 0% | -1.6 points |
77.7%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -1.1 points.
15.5%
Held 2nd. 5.4K estimated branded searches, +50% vs prior month. Share +2.7 points.
6.9%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -1.6 points.
Compare search popularity between leading brands
Which brand is most popular in search among party supplies in United Kingdom?
3 brands
In September 2026, Baker Ross was the most searched among party supplies in United Kingdom, with an estimated 27.1K branded searches and 77.7% estimated Share of Search within this set. Party Delights is in 2nd place, 62.2 percentage points behind at 15.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Baker Ross | 65.9% → 77.7% | 89.2%Nov 2025 | 65.9%Oct 2025 | 1st |
| Party Delights | 29.4% → 15.5% | 29.4%Oct 2025 | 6.5%Nov 2025 | 2nd |
| Party Pieces | 4.7% → 6.9% | 8.5%Apr 2026 | 4.3%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom increased from 65.9% to 77.7%.
- Across the 12 months ending September 2026, Party Delights’ estimated Share of Search among party supplies in United Kingdom decreased from 29.4% to 15.5%.
- Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom increased from 4.7% to 6.9%.
- Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom peaked at 89.2% in November 2025 and was lowest at 65.9% in October 2025.
- Across the 12 months ending September 2026, Party Delights’ estimated Share of Search among party supplies in United Kingdom peaked at 29.4% in October 2025 and was lowest at 6.5% in November 2025.
- Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom peaked at 8.5% in April 2026 and was lowest at 4.3% in November 2025.
How did search popularity change for United Kingdom party supplies in September 2026?
3 changes
In September 2026, Party Delights gained estimated Share of Search among party supplies in United Kingdom, from 12.8% to 15.5%.
In September 2026, Party Pieces lost estimated Share of Search among party supplies in United Kingdom, from 8.5% to 6.9%.
In September 2026, Baker Ross lost estimated Share of Search among party supplies in United Kingdom, from 78.7% to 77.7%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.