Brandwave

How popular isParty Pieces in search?

In September 2026, there were an estimated 2.4K branded searches for Party Pieces in United Kingdom which is down 17.2% over the last 12 months. Party Pieces holds 6.9% estimated Share of Search among United Kingdom party supplies and is ranked 3rd of 3 competitors for search popularity.

Share of Search, September 2026
  1. Baker Ross77.7%
  2. Party Delights15.5%
  3. Party Pieces6.9%
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Which party supplies compete with Party Pieces?

Party Pieces against party supplies in United Kingdom, by month

Share of Search by month for Baker Ross, Party Delights, Party Pieces. The figures are in the table below the chart.

View monthly share of search table
MonthBaker RossParty DelightsParty Pieces
Oct 202565.9%29.4%4.7%
Nov 202589.2%6.5%4.3%
Dec 202583.6%9%7.4%
Jan 202681.9%10.9%7.2%
Feb 202680.9%13.2%5.9%
Mar 202683%11.1%5.9%
Apr 202678.7%12.8%8.5%
May 202678.7%12.8%8.5%
Jun 202681.9%10.9%7.3%
Jul 202685%9.1%6%
Aug 202678.7%12.8%8.5%
Sep 202677.7%15.5%6.9%
  1. 1.Baker Ross

    77.7%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share -1.1 points.

  2. Held 2nd. 5.4K estimated branded searches, +50% vs prior month. Share +2.7 points.

  3. Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -1.6 points.

Compare search popularity between Party Pieces and its closest rivals

Every comparison with Party Pieces

How has branded search demand for Party Pieces changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Party Pieces in United Kingdom fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom increased from 4.7% to 6.9%.
  • Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom peaked at 8.5% in April 2026 and was lowest at 4.3% in November 2025.

How did search popularity change for United Kingdom party supplies in September 2026?

  1. In September 2026, Party Delights gained estimated Share of Search among party supplies in United Kingdom, from 12.8% to 15.5%.

  2. In September 2026, Party Pieces lost estimated Share of Search among party supplies in United Kingdom, from 8.5% to 6.9%.

  3. In September 2026, Baker Ross lost estimated Share of Search among party supplies in United Kingdom, from 78.7% to 77.7%.

How is Party Pieces measured?

Brandwave collects information about searches that people make online using Party Pieces’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • party pieces

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How the Brand Demand Index is measured

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Is Party Pieces your brand?

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