How popular isTesco in search?
In September 2026, there were an estimated 5M branded searches for Tesco in United Kingdom which is down 18.3% over the last 12 months. Tesco holds 20.6% estimated Share of Search among United Kingdom online supermarkets and is ranked 3rd of 5 competitors for search popularity.
Sainsbury's37.7%
Morrisons20.6%
Tesco20.6%
Asda16.9%
Ocado4.1%
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Which online supermarkets compete with Tesco?
Share of Search by month for Sainsbury's, Morrisons, Tesco, Asda, Ocado. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Morrisons | Tesco | Asda | Ocado |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Nov 2025 | 33.4% | 22.4% | 22.4% | 18.3% | 3.7% |
| Dec 2025 | 34.9% | 19.2% | 23.5% | 19.2% | 3.1% |
| Jan 2026 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Feb 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Mar 2026 | 36.1% | 19.7% | 24.1% | 16.1% | 3.9% |
| Apr 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| May 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Jun 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Jul 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Aug 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Sep 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 20.6% | 5M | 0% | 0 points | |
| 3, held 3rd | 20.6% | 5M | 0% | 0 points | |
| 4, held 4th | 16.9% | 4.1M | 0% | 0 points | |
| 5, held 5th | 4.1% | 1M | 0% | 0 points |
37.7%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
20.6%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tesco20.6%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Asda16.9%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ocado4.1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Tesco and its closest rivals
Every comparison with Tesco
4 comparisons
How has branded search demand for Tesco changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tesco in United Kingdom fell from 6.1M to 5M.
- Across the 12 months ending September 2026, Tesco’s estimated Share of Search among online supermarkets in United Kingdom decreased from 23.3% to 20.6%.
- Across the 12 months ending September 2026, Tesco’s estimated Share of Search among online supermarkets in United Kingdom peaked at 24.1% in March 2026 and was lowest at 20.6% in April 2026.
- Across the 12 months ending September 2026, Tesco fell from 2nd to 3rd among online supermarkets in United Kingdom.
How did search popularity change for United Kingdom online supermarkets in September 2026?
2 changes
Estimated monthly branded searches for Tesco in United Kingdom fell 18.3% over 12 measured months, from 6.1M to 5M in September 2026.
Estimated monthly branded searches for Asda in United Kingdom fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
How is Tesco measured?
Brandwave collects information about searches that people make online using Tesco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tesco
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Is Tesco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.