How popular isMorrisons in search?
In September 2026, there were an estimated 5M branded searches for Morrisons in United Kingdom which held steady over the last 12 months. Morrisons holds 20.6% estimated Share of Search among United Kingdom online supermarkets and is ranked 2nd of 5 competitors for search popularity.
Sainsbury's37.7%
Morrisons20.6%
Tesco20.6%
Asda16.9%
Ocado4.1%
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Which online supermarkets compete with Morrisons?
Share of Search by month for Sainsbury's, Morrisons, Tesco, Asda, Ocado. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Morrisons | Tesco | Asda | Ocado |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Nov 2025 | 33.4% | 22.4% | 22.4% | 18.3% | 3.7% |
| Dec 2025 | 34.9% | 19.2% | 23.5% | 19.2% | 3.1% |
| Jan 2026 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Feb 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Mar 2026 | 36.1% | 19.7% | 24.1% | 16.1% | 3.9% |
| Apr 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| May 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Jun 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Jul 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Aug 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Sep 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 20.6% | 5M | 0% | 0 points | |
| 3, held 3rd | 20.6% | 5M | 0% | 0 points | |
| 4, held 4th | 16.9% | 4.1M | 0% | 0 points | |
| 5, held 5th | 4.1% | 1M | 0% | 0 points |
37.7%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
20.6%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tesco20.6%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Asda16.9%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ocado4.1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Morrisons and its closest rivals
Every comparison with Morrisons
4 comparisons
How has branded search demand for Morrisons changed in United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Morrisons in United Kingdom held steady at 5M.
- Across the 12 months ending September 2026, Morrisons’ estimated Share of Search among online supermarkets in United Kingdom increased from 19% to 20.6%.
- Across the 12 months ending September 2026, Morrisons’ estimated Share of Search among online supermarkets in United Kingdom peaked at 22.4% in November 2025 and was lowest at 19% in October 2025.
- Across the 12 months ending September 2026, Morrisons rose from 4th to 2nd among online supermarkets in United Kingdom.
How did search popularity change for United Kingdom online supermarkets in September 2026?
2 changes
How is Morrisons measured?
Brandwave collects information about searches that people make online using Morrisons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- morrisons
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