How popular isSainsbury's in search?
In September 2026, there were an estimated 9.1M branded searches for Sainsbury's in United Kingdom which held steady over the last 12 months. Sainsbury's holds 37.7% estimated Share of Search among United Kingdom online supermarkets and is ranked 1st of 5 competitors for search popularity.
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Which online supermarkets compete with Sainsbury's?
Share of Search by month for Sainsbury's, Morrisons, Tesco, Asda, Ocado. The figures are in the table below the chart.
View monthly share of search table
| Month | Sainsbury's | Morrisons | Tesco | Asda | Ocado |
|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Nov 2025 | 33.4% | 22.4% | 22.4% | 18.3% | 3.7% |
| Dec 2025 | 34.9% | 19.2% | 23.5% | 19.2% | 3.1% |
| Jan 2026 | 34.8% | 19% | 23.3% | 19% | 3.8% |
| Feb 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Mar 2026 | 36.1% | 19.7% | 24.1% | 16.1% | 3.9% |
| Apr 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| May 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Jun 2026 | 33.1% | 22.2% | 22.2% | 18.1% | 4.4% |
| Jul 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Aug 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Sep 2026 | 37.7% | 20.6% | 20.6% | 16.9% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 9.1M | 0% | 0 points | |
| 2, held 2nd | 20.6% | 5M | 0% | 0 points | |
| 3, held 3rd | 20.6% | 5M | 0% | 0 points | |
| 4, held 4th | 16.9% | 4.1M | 0% | 0 points | |
| 5, held 5th | 4.1% | 1M | 0% | 0 points |
37.7%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.
20.6%
Held 2nd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Tesco20.6%
Held 3rd. 5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Asda16.9%
Held 4th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Ocado4.1%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sainsbury's and its closest rivals
Every comparison with Sainsbury's
4 comparisons
How has branded search demand for Sainsbury's changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sainsbury's in United Kingdom held steady at 9.1M.
- Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among online supermarkets in United Kingdom increased from 34.8% to 37.7%.
- Across the 12 months ending September 2026, Sainsbury's’ estimated Share of Search among online supermarkets in United Kingdom peaked at 37.7% in April 2026 and was lowest at 33.1% in February 2026.
How did search popularity change for United Kingdom online supermarkets in September 2026?
2 changes
How is Sainsbury's measured?
Brandwave collects information about searches that people make online using Sainsbury's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sainsburys
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