How popular isVanguard in search?
In September 2026, there were an estimated 3.6K branded searches for Vanguard in United Kingdom which is down 18.2% over the last 12 months. Vanguard holds 0.59% estimated Share of Search among United Kingdom financial advisers and is ranked 3rd of 3 competitors for search popularity.
Hargreaves Lansdown89.6%
St James's Place9.9%
Vanguard0.59%
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Which financial advisers compete with Vanguard?
Share of Search by month for Hargreaves Lansdown, St James's Place, Vanguard. The figures are in the table below the chart.
View monthly share of search table
| Month | Hargreaves Lansdown | St James's Place | Vanguard |
|---|---|---|---|
| Oct 2025 | 89.6% | 9.8% | 0.59% |
| Nov 2025 | 91.2% | 8.2% | 0.6% |
| Dec 2025 | 92.6% | 6.8% | 0.61% |
| Jan 2026 | 91.1% | 8.2% | 0.73% |
| Feb 2026 | 89.4% | 9.8% | 0.72% |
| Mar 2026 | 92.6% | 6.8% | 0.61% |
| Apr 2026 | 92.7% | 6.8% | 0.5% |
| May 2026 | 91.2% | 8.2% | 0.6% |
| Jun 2026 | 91.3% | 8.2% | 0.48% |
| Jul 2026 | 89.6% | 9.9% | 0.58% |
| Aug 2026 | 92.6% | 6.8% | 0.61% |
| Sep 2026 | 89.6% | 9.9% | 0.59% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.6% | 550K | 0% | -3 points | |
| 2, held 2nd | 9.9% | 60.5K | +49.4% | +3 points | |
| 3, held 3rd | 0.59% | 3.6K | 0% | 0 points |
89.6%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -3 points.
9.9%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +3 points.
3.
Vanguard0.59%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Vanguard and its closest rivals
Every comparison with Vanguard
2 comparisons
How has branded search demand for Vanguard changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vanguard in United Kingdom fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Vanguard’s estimated Share of Search among financial advisers in United Kingdom held steady at 0.59%.
How did search popularity change for United Kingdom financial advisers in September 2026?
3 changes
In September 2026, St James's Place gained estimated Share of Search among financial advisers in United Kingdom, from 6.8% to 9.9%.
In September 2026, Hargreaves Lansdown lost estimated Share of Search among financial advisers in United Kingdom, from 92.6% to 89.6%.
Estimated monthly branded searches for Vanguard in United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How is Vanguard measured?
Brandwave collects information about searches that people make online using Vanguard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vanguard investments
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Is Vanguard your brand?
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