Brandwave

Financial advisers in United Kingdom:Which are searched most?

In September 2026, Hargreaves Lansdown was the most searched among financial advisers in United Kingdom, with an estimated 550K branded searches and 89.6% estimated Share of Search within this set.

Share of Search, September 2026
  1. Hargreaves Lansdown89.6%
  2. St James's Place9.9%
  3. Vanguard0.59%

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Share of SearchLeaderboard

Compare the financial advisers businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among financial advisers in United Kingdom, by month

Share of Search by month for Hargreaves Lansdown, St James's Place. The figures are in the table below the chart.

View monthly share of search table
MonthHargreaves LansdownSt James's PlaceVanguard
Oct 202589.6%9.8%0.59%
Nov 202591.2%8.2%0.6%
Dec 202592.6%6.8%0.61%
Jan 202691.1%8.2%0.73%
Feb 202689.4%9.8%0.72%
Mar 202692.6%6.8%0.61%
Apr 202692.7%6.8%0.5%
May 202691.2%8.2%0.6%
Jun 202691.3%8.2%0.48%
Jul 202689.6%9.9%0.58%
Aug 202692.6%6.8%0.61%
Sep 202689.6%9.9%0.59%

This month’s ranking, September 2026

  1. 1.Hargreaves Lansdown

    89.6%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.St James's Place

    9.9%

    Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +3 points.

  3. 3.Vanguard

    0.59%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among financial advisers in United Kingdom?

In September 2026, Hargreaves Lansdown was the most searched among financial advisers in United Kingdom, with an estimated 550K branded searches and 89.6% estimated Share of Search within this set. St James's Place is in 2nd place, 79.7 percentage points behind at 9.9% Share of Search.

United Kingdom financial advisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hargreaves Lansdown89.6%92.7%Apr 202689.4%Feb 20261st
St James's Place9.8% → 9.9%9.9%Jul 20266.8%Mar 20262nd
Vanguard0.59%0.73%Jan 20260.48%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers in United Kingdom peaked at 92.7% in April 2026 and was lowest at 89.4% in February 2026.
  • Across the 12 months ending September 2026, St James's Place’s estimated Share of Search among financial advisers in United Kingdom peaked at 9.9% in July 2026 and was lowest at 6.8% in March 2026.
  • Across the 12 months ending September 2026, Hargreaves Lansdown, St James's Place and Vanguard held steady: their estimated Share of Search among financial advisers in United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom financial advisers in September 2026?

  1. In September 2026, St James's Place gained estimated Share of Search among financial advisers in United Kingdom, from 6.8% to 9.9%.

  2. In September 2026, Hargreaves Lansdown lost estimated Share of Search among financial advisers in United Kingdom, from 92.6% to 89.6%.

  3. Estimated monthly branded searches for Vanguard in United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

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