Hargreaves Lansdown vs St James's Place:Which is searched more in United Kingdom?
In September 2026, Hargreaves Lansdown had more branded searches than St James's Place among financial advisers in United Kingdom. Hargreaves Lansdown was estimated to have 550K branded searches compared to St James's Place’s 60.5K, and held an 89.6% Share of Search versus St James's Place’s 9.9%.
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Which is more popular in search, Hargreaves Lansdown or St James's Place?
Compare the financial advisers businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hargreaves Lansdown, St James's Place. The figures are in the table below the chart.
View monthly share of search table
| Month | Hargreaves Lansdown | St James's Place | Vanguard |
|---|---|---|---|
| Oct 2025 | 89.6% | 9.8% | 0.59% |
| Nov 2025 | 91.2% | 8.2% | 0.6% |
| Dec 2025 | 92.6% | 6.8% | 0.61% |
| Jan 2026 | 91.1% | 8.2% | 0.73% |
| Feb 2026 | 89.4% | 9.8% | 0.72% |
| Mar 2026 | 92.6% | 6.8% | 0.61% |
| Apr 2026 | 92.7% | 6.8% | 0.5% |
| May 2026 | 91.2% | 8.2% | 0.6% |
| Jun 2026 | 91.3% | 8.2% | 0.48% |
| Jul 2026 | 89.6% | 9.9% | 0.58% |
| Aug 2026 | 92.6% | 6.8% | 0.61% |
| Sep 2026 | 89.6% | 9.9% | 0.59% |
How has the Hargreaves Lansdown and St James's Place comparison changed over the last 12 months?
3 findings
- Hargreaves Lansdown was ahead of St James's Place in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hargreaves Lansdown’s estimated Share of Search among financial advisers in United Kingdom held steady at 89.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, St James's Place’s estimated Share of Search among financial advisers in United Kingdom moved from 9.8% to 9.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United Kingdom financial advisers in September 2026?
2 changes
In September 2026, St James's Place gained estimated Share of Search among financial advisers in United Kingdom, from 6.8% to 9.9%.
In September 2026, Hargreaves Lansdown lost estimated Share of Search among financial advisers in United Kingdom, from 92.6% to 89.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hargreaves Lansdown’s and St James's Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hargreaves Lansdown
1 branded search term
- hargreaves lansdown
St James's Place
1 branded search term
- stjamessplace
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