Brandwave

Pet supply retailers in United Kingdom:Which are searched most?

In September 2026, Pets at Home was the most searched among pet supply retailers in United Kingdom, with an estimated 1M branded searches and 85.9% estimated Share of Search within this set.

Share of Search, September 2026
  1. Pets at Home85.9%
  2. Jollyes7.8%
  3. Zooplus6.4%

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Share of SearchLeaderboard

Compare the retailers people buy pet supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pet supply retailers in United Kingdom, by month

Share of Search by month for Pets at Home, Jollyes, Zooplus. The figures are in the table below the chart.

View monthly share of search table
MonthPets at HomeJollyesZooplus
Oct 202587.1%6.5%6.5%
Nov 202587.1%6.5%6.5%
Dec 202585.9%7.7%6.4%
Jan 202685.9%7.7%6.4%
Feb 202684.7%7.7%7.7%
Mar 202685.9%7.8%6.4%
Apr 202685.9%7.8%6.4%
May 202685.9%7.8%6.4%
Jun 202684.7%7.7%7.7%
Jul 202685.9%7.8%6.4%
Aug 202688.1%6.5%5.3%
Sep 202685.9%7.8%6.4%

This month’s ranking, September 2026

  1. Held 1st. 1M estimated branded searches, -18% vs prior month. Share -2.2 points.

  2. 2.Jollyes

    7.8%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Zooplus

    6.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +1 points.

Compare search popularity between leading brands

Which brand is most popular in search among pet supply retailers in United Kingdom?

In September 2026, Pets at Home was the most searched among pet supply retailers in United Kingdom, with an estimated 1M branded searches and 85.9% estimated Share of Search within this set. Jollyes is in 2nd place, 78.1 percentage points behind at 7.8% Share of Search.

United Kingdom pet supply retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Pets at Home87.1% → 85.9%88.1%Aug 202684.7%Feb 20261st
Jollyes6.5% → 7.8%7.8%Mar 20266.5%Oct 20252nd
Zooplus6.5% → 6.4%7.7%Feb 20265.3%Aug 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom decreased from 87.1% to 85.9%.
  • Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom increased from 6.5% to 7.8%.
  • Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom peaked at 88.1% in August 2026 and was lowest at 84.7% in February 2026.
  • Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom peaked at 7.8% in March 2026 and was lowest at 6.5% in October 2025.
  • Across the 12 months ending September 2026, Zooplus’ estimated Share of Search among pet supply retailers in United Kingdom peaked at 7.7% in February 2026 and was lowest at 5.3% in August 2026.
  • Across the 12 months ending September 2026, Zooplus held steady: its estimated Share of Search among pet supply retailers in United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom pet supply retailers in September 2026?

  1. In September 2026, Jollyes gained estimated Share of Search among pet supply retailers in United Kingdom, from 6.5% to 7.8%.

  2. In September 2026, Zooplus gained estimated Share of Search among pet supply retailers in United Kingdom, from 5.3% to 6.4%.

  3. In September 2026, Pets at Home lost estimated Share of Search among pet supply retailers in United Kingdom, from 88.1% to 85.9%.

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