Pet supply retailers in United Kingdom:Which are searched most?
In September 2026, Pets at Home was the most searched among pet supply retailers in United Kingdom, with an estimated 1M branded searches and 85.9% estimated Share of Search within this set.
Pets at Home85.9%
Jollyes7.8%
Zooplus6.4%
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Share of SearchLeaderboard
Compare the retailers people buy pet supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pets at Home, Jollyes, Zooplus. The figures are in the table below the chart.
View monthly share of search table
| Month | Pets at Home | Jollyes | Zooplus |
|---|---|---|---|
| Oct 2025 | 87.1% | 6.5% | 6.5% |
| Nov 2025 | 87.1% | 6.5% | 6.5% |
| Dec 2025 | 85.9% | 7.7% | 6.4% |
| Jan 2026 | 85.9% | 7.7% | 6.4% |
| Feb 2026 | 84.7% | 7.7% | 7.7% |
| Mar 2026 | 85.9% | 7.8% | 6.4% |
| Apr 2026 | 85.9% | 7.8% | 6.4% |
| May 2026 | 85.9% | 7.8% | 6.4% |
| Jun 2026 | 84.7% | 7.7% | 7.7% |
| Jul 2026 | 85.9% | 7.8% | 6.4% |
| Aug 2026 | 88.1% | 6.5% | 5.3% |
| Sep 2026 | 85.9% | 7.8% | 6.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.9% | 1M | -18% | -2.2 points | |
| 2, held 2nd | 7.8% | 90.5K | 0% | +1.2 points | |
| 3, held 3rd | 6.4% | 74K | 0% | +1 points |
Compare search popularity between leading brands
Which brand is most popular in search among pet supply retailers in United Kingdom?
3 brands
In September 2026, Pets at Home was the most searched among pet supply retailers in United Kingdom, with an estimated 1M branded searches and 85.9% estimated Share of Search within this set. Jollyes is in 2nd place, 78.1 percentage points behind at 7.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 87.1% → 85.9% | 88.1%Aug 2026 | 84.7%Feb 2026 | 1st | |
| 6.5% → 7.8% | 7.8%Mar 2026 | 6.5%Oct 2025 | 2nd | |
| 6.5% → 6.4% | 7.7%Feb 2026 | 5.3%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom decreased from 87.1% to 85.9%.
- Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom increased from 6.5% to 7.8%.
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom peaked at 88.1% in August 2026 and was lowest at 84.7% in February 2026.
- Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom peaked at 7.8% in March 2026 and was lowest at 6.5% in October 2025.
- Across the 12 months ending September 2026, Zooplus’ estimated Share of Search among pet supply retailers in United Kingdom peaked at 7.7% in February 2026 and was lowest at 5.3% in August 2026.
- Across the 12 months ending September 2026, Zooplus held steady: its estimated Share of Search among pet supply retailers in United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom pet supply retailers in September 2026?
3 changes

In September 2026, Jollyes gained estimated Share of Search among pet supply retailers in United Kingdom, from 6.5% to 7.8%.

In September 2026, Zooplus gained estimated Share of Search among pet supply retailers in United Kingdom, from 5.3% to 6.4%.

In September 2026, Pets at Home lost estimated Share of Search among pet supply retailers in United Kingdom, from 88.1% to 85.9%.

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