Jollyes vs Pets at Home:Which is searched more in United Kingdom?
In September 2026, Pets at Home had more branded searches than Jollyes among pet supply retailers in United Kingdom. Pets at Home was estimated to have 1M branded searches compared to Jollyes’ 90.5K, and held an 85.9% Share of Search versus Jollyes’ 7.8%.
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Which is more popular in search, Jollyes or Pets at Home?
Compare the retailers people buy pet supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pets at Home, Jollyes. The figures are in the table below the chart.
View monthly share of search table
| Month | Pets at Home | Jollyes | Zooplus |
|---|---|---|---|
| Oct 2025 | 87.1% | 6.5% | 6.5% |
| Nov 2025 | 87.1% | 6.5% | 6.5% |
| Dec 2025 | 85.9% | 7.7% | 6.4% |
| Jan 2026 | 85.9% | 7.7% | 6.4% |
| Feb 2026 | 84.7% | 7.7% | 7.7% |
| Mar 2026 | 85.9% | 7.8% | 6.4% |
| Apr 2026 | 85.9% | 7.8% | 6.4% |
| May 2026 | 85.9% | 7.8% | 6.4% |
| Jun 2026 | 84.7% | 7.7% | 7.7% |
| Jul 2026 | 85.9% | 7.8% | 6.4% |
| Aug 2026 | 88.1% | 6.5% | 5.3% |
| Sep 2026 | 85.9% | 7.8% | 6.4% |
How has the Jollyes and Pets at Home comparison changed over the last 12 months?
3 findings
- Pets at Home was ahead of Jollyes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom moved from 6.5% to 7.8%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom moved from 87.1% to 85.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for United Kingdom pet supply retailers in September 2026?
2 changes

In September 2026, Jollyes gained estimated Share of Search among pet supply retailers in United Kingdom, from 6.5% to 7.8%.

In September 2026, Pets at Home lost estimated Share of Search among pet supply retailers in United Kingdom, from 88.1% to 85.9%.
Other head-to-heads among pet supply retailers
How each brand is measured
Brandwave collects information about searches that people make online using Jollyes’ and Pets at Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jollyes
1 branded search term
- jollyes
Pets at Home
1 branded search term
- pets at home

Put your own brand in this comparison
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