How popular isPets at Home in search?
In September 2026, there were an estimated 1M branded searches for Pets at Home in United Kingdom which is down 18% over the last 12 months. Pets at Home holds 85.9% estimated Share of Search among United Kingdom pet supply retailers and is ranked 1st of 3 competitors for search popularity.
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Which pet supply retailers compete with Pets at Home?
Share of Search by month for Pets at Home, Jollyes, Zooplus. The figures are in the table below the chart.
View monthly share of search table
| Month | Pets at Home | Jollyes | Zooplus |
|---|---|---|---|
| Oct 2025 | 87.1% | 6.5% | 6.5% |
| Nov 2025 | 87.1% | 6.5% | 6.5% |
| Dec 2025 | 85.9% | 7.7% | 6.4% |
| Jan 2026 | 85.9% | 7.7% | 6.4% |
| Feb 2026 | 84.7% | 7.7% | 7.7% |
| Mar 2026 | 85.9% | 7.8% | 6.4% |
| Apr 2026 | 85.9% | 7.8% | 6.4% |
| May 2026 | 85.9% | 7.8% | 6.4% |
| Jun 2026 | 84.7% | 7.7% | 7.7% |
| Jul 2026 | 85.9% | 7.8% | 6.4% |
| Aug 2026 | 88.1% | 6.5% | 5.3% |
| Sep 2026 | 85.9% | 7.8% | 6.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.9% | 1M | -18% | -2.2 points | |
| 2, held 2nd | 7.8% | 90.5K | 0% | +1.2 points | |
| 3, held 3rd | 6.4% | 74K | 0% | +1 points |
Compare search popularity between Pets at Home and its closest rivals
Every comparison with Pets at Home
2 comparisons
How has branded search demand for Pets at Home changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pets at Home in United Kingdom fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom decreased from 87.1% to 85.9%.
- Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom peaked at 88.1% in August 2026 and was lowest at 84.7% in February 2026.
How did search popularity change for United Kingdom pet supply retailers in September 2026?
3 changes
In September 2026, Jollyes gained estimated Share of Search among pet supply retailers in United Kingdom, from 6.5% to 7.8%.
In September 2026, Zooplus gained estimated Share of Search among pet supply retailers in United Kingdom, from 5.3% to 6.4%.
In September 2026, Pets at Home lost estimated Share of Search among pet supply retailers in United Kingdom, from 88.1% to 85.9%.
How is Pets at Home measured?
Brandwave collects information about searches that people make online using Pets at Home’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pets at home
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Is Pets at Home your brand?
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