Brandwave

Classified ad platforms in United Kingdom:Which are searched most?

Facebook Marketplace and Gumtree share the highest estimated Share of Search among classified ad platforms in United Kingdom, at 48.9% in September 2026.

Share of Search, September 2026
  1. Facebook Marketplace48.9%
  2. Gumtree48.9%
  3. Preloved2%
  4. Shpock0.26%

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Share of SearchLeaderboard

Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among classified ad platforms in United Kingdom, by month

Share of Search by month for Facebook Marketplace, Gumtree. The figures are in the table below the chart.

View monthly share of search table
MonthFacebook MarketplaceGumtreePrelovedShpock
Oct 202534.1%62.3%3.1%0.5%
Nov 202538.7%58%2.9%0.47%
Dec 202538.7%58%2.9%0.47%
Jan 202643.4%53.4%2.6%0.53%
Feb 202643.5%53.5%2.6%0.43%
Mar 202643.5%53.5%2.6%0.43%
Apr 202643.5%53.5%2.6%0.43%
May 202643.9%53.6%2.2%0.29%
Jun 202648.9%48.9%2%0.32%
Jul 202648.9%48.9%2%0.32%
Aug 202648.9%48.9%2%0.32%
Sep 202648.9%48.9%2%0.26%

This month’s ranking, September 2026

  1. 1.Facebook Marketplace

    48.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gumtree

    48.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Preloved

    2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shpock

    0.26%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among classified ad platforms in United Kingdom?

Facebook Marketplace and Gumtree share the highest estimated Share of Search among classified ad platforms in United Kingdom, at 48.9% in September 2026.

United Kingdom classified ad platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Facebook Marketplace34.1% → 48.9%48.9%Sep 202634.1%Oct 20252nd → 1st
Gumtree62.3% → 48.9%62.3%Oct 202548.9%Jun 20261st → 2nd
Preloved3.1% → 2%3.1%Oct 20252%Jun 20263rd
Shpock0.5% → 0.26%0.53%Jan 20260.26%Sep 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United Kingdom increased from 34.1% to 48.9%.
  • Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom decreased from 62.3% to 48.9%.
  • Across the 12 months ending September 2026, Preloved’s estimated Share of Search among classified ad platforms in United Kingdom decreased from 3.1% to 2%.
  • Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom peaked at 62.3% in October 2025 and was lowest at 48.9% in June 2026.
  • Across the 12 months ending September 2026, Preloved’s estimated Share of Search among classified ad platforms in United Kingdom peaked at 3.1% in October 2025 and was lowest at 2% in June 2026.
  • Across the 12 months ending September 2026, Facebook Marketplace rose from 2nd to 1st among classified ad platforms in United Kingdom.
  • Across the 12 months ending September 2026, Gumtree fell from 1st to 2nd among classified ad platforms in United Kingdom.
  • Across the 12 months ending September 2026, Shpock held steady: its estimated Share of Search among classified ad platforms in United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom classified ad platforms in September 2026?

  1. Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026.

  2. Estimated monthly branded searches for Shpock in United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Preloved in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

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