Facebook Marketplace vs Gumtree:Which is searched more in United Kingdom?
In September 2026, Facebook Marketplace and Gumtree were level on Share of Search among classified ad platforms in United Kingdom, with an estimated 1.5M branded searches each, at 48.9% estimated Share of Search each.
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Which is more popular in search, Facebook Marketplace or Gumtree?
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Facebook Marketplace, Gumtree. The figures are in the table below the chart.
View monthly share of search table
| Month | Facebook Marketplace | Gumtree | Preloved | Shpock |
|---|---|---|---|---|
| Oct 2025 | 34.1% | 62.3% | 3.1% | 0.5% |
| Nov 2025 | 38.7% | 58% | 2.9% | 0.47% |
| Dec 2025 | 38.7% | 58% | 2.9% | 0.47% |
| Jan 2026 | 43.4% | 53.4% | 2.6% | 0.53% |
| Feb 2026 | 43.5% | 53.5% | 2.6% | 0.43% |
| Mar 2026 | 43.5% | 53.5% | 2.6% | 0.43% |
| Apr 2026 | 43.5% | 53.5% | 2.6% | 0.43% |
| May 2026 | 43.9% | 53.6% | 2.2% | 0.29% |
| Jun 2026 | 48.9% | 48.9% | 2% | 0.32% |
| Jul 2026 | 48.9% | 48.9% | 2% | 0.32% |
| Aug 2026 | 48.9% | 48.9% | 2% | 0.32% |
| Sep 2026 | 48.9% | 48.9% | 2% | 0.26% |
How has the Facebook Marketplace and Gumtree comparison changed over the last 12 months?
3 findings
- Facebook Marketplace was ahead of Gumtree in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United Kingdom moved from 34.1% to 48.9%, and its estimated monthly branded searches moved from 1M to 1.5M.
- Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom moved from 62.3% to 48.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for United Kingdom classified ad platforms in September 2026?
2 changes
Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026.
Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Facebook Marketplace’s and Gumtree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Facebook Marketplace
1 branded search term
- facebook marketplace
Gumtree
1 branded search term
- gumtree
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.