Brandwave

How popular isGumtree in search?

In September 2026, there were an estimated 1.5M branded searches for Gumtree in United Kingdom which is down 18% over the last 12 months. Gumtree holds 48.9% estimated Share of Search among United Kingdom classified ad platforms and is ranked 2nd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Facebook Marketplace48.9%
  2. Gumtree48.9%
  3. Preloved2%
  4. Shpock0.26%
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Which classified ad platforms compete with Gumtree?

Gumtree against classified ad platforms in United Kingdom, by month

Share of Search by month for Facebook Marketplace, Gumtree. The figures are in the table below the chart.

View monthly share of search table
MonthFacebook MarketplaceGumtreePrelovedShpock
Oct 202534.1%62.3%3.1%0.5%
Nov 202538.7%58%2.9%0.47%
Dec 202538.7%58%2.9%0.47%
Jan 202643.4%53.4%2.6%0.53%
Feb 202643.5%53.5%2.6%0.43%
Mar 202643.5%53.5%2.6%0.43%
Apr 202643.5%53.5%2.6%0.43%
May 202643.9%53.6%2.2%0.29%
Jun 202648.9%48.9%2%0.32%
Jul 202648.9%48.9%2%0.32%
Aug 202648.9%48.9%2%0.32%
Sep 202648.9%48.9%2%0.26%

  1. 1.Facebook Marketplace

    48.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gumtree

    48.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Preloved

    2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shpock

    0.26%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Gumtree and its closest rivals

Every comparison with Gumtree

How has branded search demand for Gumtree changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gumtree in United Kingdom fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom decreased from 62.3% to 48.9%.
  • Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom peaked at 62.3% in October 2025 and was lowest at 48.9% in June 2026.
  • Across the 12 months ending September 2026, Gumtree fell from 1st to 2nd among classified ad platforms in United Kingdom.

How did search popularity change for United Kingdom classified ad platforms in September 2026?

  1. Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026.

  2. Estimated monthly branded searches for Shpock in United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Preloved in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How is Gumtree measured?

Brandwave collects information about searches that people make online using Gumtree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gumtree

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How the Brand Demand Index is measured

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