Gumtree vs Preloved:Which is searched more in United Kingdom?
In September 2026, Gumtree had more branded searches than Preloved among classified ad platforms in United Kingdom. Gumtree was estimated to have 1.5M branded searches compared to Preloved’s 60.5K, and held a 48.9% Share of Search versus Preloved’s 2%.
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Which is more popular in search, Gumtree or Preloved?
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gumtree, Preloved. The figures are in the table below the chart.
View monthly share of search table
| Month | Facebook Marketplace | Gumtree | Preloved | Shpock |
|---|---|---|---|---|
| Oct 2025 | 34.1% | 62.3% | 3.1% | 0.5% |
| Nov 2025 | 38.7% | 58% | 2.9% | 0.47% |
| Dec 2025 | 38.7% | 58% | 2.9% | 0.47% |
| Jan 2026 | 43.4% | 53.4% | 2.6% | 0.53% |
| Feb 2026 | 43.5% | 53.5% | 2.6% | 0.43% |
| Mar 2026 | 43.5% | 53.5% | 2.6% | 0.43% |
| Apr 2026 | 43.5% | 53.5% | 2.6% | 0.43% |
| May 2026 | 43.9% | 53.6% | 2.2% | 0.29% |
| Jun 2026 | 48.9% | 48.9% | 2% | 0.32% |
| Jul 2026 | 48.9% | 48.9% | 2% | 0.32% |
| Aug 2026 | 48.9% | 48.9% | 2% | 0.32% |
| Sep 2026 | 48.9% | 48.9% | 2% | 0.26% |
How has the Gumtree and Preloved comparison changed over the last 12 months?
3 findings
- Gumtree was ahead of Preloved in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gumtree’s estimated Share of Search among classified ad platforms in United Kingdom moved from 62.3% to 48.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Preloved’s estimated Share of Search among classified ad platforms in United Kingdom moved from 3.1% to 2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
How did search popularity change for United Kingdom classified ad platforms in September 2026?
2 changes
Other head-to-heads among classified ad platforms
How each brand is measured
Brandwave collects information about searches that people make online using Gumtree’s and Preloved’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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