Brandwave

How popular isFacebook Marketplace in search?

In September 2026, there were an estimated 1.5M branded searches for Facebook Marketplace in United Kingdom which is up 50% over the last 12 months. Facebook Marketplace holds 48.9% estimated Share of Search among United Kingdom classified ad platforms and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Facebook Marketplace48.9%
  2. Gumtree48.9%
  3. Preloved2%
  4. Shpock0.26%
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Which classified ad platforms compete with Facebook Marketplace?

Facebook Marketplace against classified ad platforms in United Kingdom, by month

Share of Search by month for Facebook Marketplace, Gumtree. The figures are in the table below the chart.

View monthly share of search table
MonthFacebook MarketplaceGumtreePrelovedShpock
Oct 202534.1%62.3%3.1%0.5%
Nov 202538.7%58%2.9%0.47%
Dec 202538.7%58%2.9%0.47%
Jan 202643.4%53.4%2.6%0.53%
Feb 202643.5%53.5%2.6%0.43%
Mar 202643.5%53.5%2.6%0.43%
Apr 202643.5%53.5%2.6%0.43%
May 202643.9%53.6%2.2%0.29%
Jun 202648.9%48.9%2%0.32%
Jul 202648.9%48.9%2%0.32%
Aug 202648.9%48.9%2%0.32%
Sep 202648.9%48.9%2%0.26%

  1. 1.Facebook Marketplace

    48.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gumtree

    48.9%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Preloved

    2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shpock

    0.26%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Facebook Marketplace and its closest rivals

Every comparison with Facebook Marketplace

How has branded search demand for Facebook Marketplace changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Facebook Marketplace in United Kingdom rose from 1M to 1.5M.
  • Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United Kingdom increased from 34.1% to 48.9%.
  • Across the 12 months ending September 2026, Facebook Marketplace rose from 2nd to 1st among classified ad platforms in United Kingdom.

How did search popularity change for United Kingdom classified ad platforms in September 2026?

  1. Estimated monthly branded searches for Facebook Marketplace in United Kingdom rose 50% over 12 measured months, from 1M to 1.5M in September 2026.

  2. Estimated monthly branded searches for Shpock in United Kingdom fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Preloved in United Kingdom fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Gumtree in United Kingdom fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How is Facebook Marketplace measured?

Brandwave collects information about searches that people make online using Facebook Marketplace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • facebook marketplace

Do you work for Facebook Marketplace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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