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Credit cards in United Kingdom:Which are searched most?

American Express, Barclaycard and Capital One share the highest estimated Share of Search among credit cards in United Kingdom, at 33.3% in September 2026.

Share of Search, September 2026
  1. American Express33.3%
  2. Barclaycard33.3%
  3. Capital One33.3%

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Share of SearchLeaderboard

Compare the credit cards operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among credit cards in United Kingdom, by month

Share of Search by month for American Express, Barclaycard, Capital One. The figures are in the table below the chart.

View monthly share of search table
MonthAmerican ExpressBarclaycardCapital One
Oct 202533.3%33.3%33.3%
Nov 202529%35.5%35.5%
Dec 202531%38%31%
Jan 202633.3%33.3%33.3%
Feb 202631%38%31%
Mar 202629%35.5%35.5%
Apr 202629%35.5%35.5%
May 202629%35.5%35.5%
Jun 202631%38%31%
Jul 202631%38%31%
Aug 202631%38%31%
Sep 202633.3%33.3%33.3%

This month’s ranking, September 2026

  1. 1.American Express

    33.3%

    Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Barclaycard

    33.3%

    Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -4.6 points.

  3. 3.Capital One

    33.3%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +2.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among credit cards in United Kingdom?

American Express, Barclaycard and Capital One share the highest estimated Share of Search among credit cards in United Kingdom, at 33.3% in September 2026.

United Kingdom credit cards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
American Express33.3%33.3%Oct 202529%Nov 20251st
Barclaycard33.3%38%Dec 202533.3%Oct 20252nd
Capital One33.3%35.5%Nov 202531%Dec 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United Kingdom peaked at 33.3% in October 2025 and was lowest at 29% in November 2025.
  • Across the 12 months ending September 2026, Barclaycard’s estimated Share of Search among credit cards in United Kingdom peaked at 38% in December 2025 and was lowest at 33.3% in October 2025.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among credit cards in United Kingdom peaked at 35.5% in November 2025 and was lowest at 31% in December 2025.
  • Across the 12 months ending September 2026, American Express, Barclaycard and Capital One held steady: their estimated Share of Search among credit cards in United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom credit cards in September 2026?

  1. In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.

  2. In September 2026, Capital One gained estimated Share of Search among credit cards in United Kingdom, from 31% to 33.3%.

  3. In September 2026, Barclaycard lost estimated Share of Search among credit cards in United Kingdom, from 38% to 33.3%.

How the Brand Demand Index is measured

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