Brandwave

Barclaycard vs Capital One:Which is searched more in United Kingdom?

In September 2026, Barclaycard and Capital One were level on Share of Search among credit cards in United Kingdom, with an estimated 201K branded searches each, at 33.3% estimated Share of Search each.

Share of Search among credit cards in United Kingdom in September 2026Which is more popular in search, Barclaycard or Capital One?
Barclaycard33.3%201K searches
vs
Capital One33.3%201K searches

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Which is more popular in search, Barclaycard or Capital One?

Compare the credit cards operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barclaycard and Capital One among credit cards in United Kingdom, by month

Share of Search by month for Barclaycard, Capital One. The figures are in the table below the chart.

View monthly share of search table
MonthAmerican ExpressBarclaycardCapital One
Oct 202533.3%33.3%33.3%
Nov 202529%35.5%35.5%
Dec 202531%38%31%
Jan 202633.3%33.3%33.3%
Feb 202631%38%31%
Mar 202629%35.5%35.5%
Apr 202629%35.5%35.5%
May 202629%35.5%35.5%
Jun 202631%38%31%
Jul 202631%38%31%
Aug 202631%38%31%
Sep 202633.3%33.3%33.3%

How has the Barclaycard and Capital One comparison changed over the last 12 months?

  • Barclaycard was ahead of Capital One in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Barclaycard’s estimated Share of Search among credit cards in United Kingdom held steady at 33.3%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Capital One’s estimated Share of Search among credit cards in United Kingdom held steady at 33.3%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for United Kingdom credit cards in September 2026?

  1. In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.

  2. In September 2026, Capital One gained estimated Share of Search among credit cards in United Kingdom, from 31% to 33.3%.

  3. In September 2026, Barclaycard lost estimated Share of Search among credit cards in United Kingdom, from 38% to 33.3%.

Other head-to-heads among credit cards

How each brand is measured

Brandwave collects information about searches that people make online using Barclaycard’s and Capital One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barclaycard

1 branded search term

  • barclaycard

Capital One

1 branded search term

  • capital one

How the Brand Demand Index is measured

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