American Express vs Barclaycard:Which is searched more in United Kingdom?
In September 2026, American Express and Barclaycard were level on Share of Search among credit cards in United Kingdom, with an estimated 201K branded searches each, at 33.3% estimated Share of Search each.
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Which is more popular in search, American Express or Barclaycard?
Compare the credit cards operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Express, Barclaycard. The figures are in the table below the chart.
View monthly share of search table
| Month | American Express | Barclaycard | Capital One |
|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 33.3% |
| Nov 2025 | 29% | 35.5% | 35.5% |
| Dec 2025 | 31% | 38% | 31% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 31% | 38% | 31% |
| Mar 2026 | 29% | 35.5% | 35.5% |
| Apr 2026 | 29% | 35.5% | 35.5% |
| May 2026 | 29% | 35.5% | 35.5% |
| Jun 2026 | 31% | 38% | 31% |
| Jul 2026 | 31% | 38% | 31% |
| Aug 2026 | 31% | 38% | 31% |
| Sep 2026 | 33.3% | 33.3% | 33.3% |
How has the American Express and Barclaycard comparison changed over the last 12 months?
3 findings
- American Express was ahead of Barclaycard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United Kingdom held steady at 33.3%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Barclaycard’s estimated Share of Search among credit cards in United Kingdom held steady at 33.3%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for United Kingdom credit cards in September 2026?
2 changes
In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.
In September 2026, Barclaycard lost estimated Share of Search among credit cards in United Kingdom, from 38% to 33.3%.
Other head-to-heads among credit cards
How each brand is measured
Brandwave collects information about searches that people make online using American Express’ and Barclaycard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- american express
Barclaycard
1 branded search term
- barclaycard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.