How popular isAmerican Express in search?
In September 2026, there were an estimated 201K branded searches for American Express in United Kingdom which is down 18.3% over the last 12 months. American Express holds 33.3% estimated Share of Search among United Kingdom credit cards and is ranked 1st of 3 competitors for search popularity.
American Express33.3%
Barclaycard33.3%
Capital One33.3%
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Which credit cards compete with American Express?
Share of Search by month for American Express, Barclaycard, Capital One. The figures are in the table below the chart.
View monthly share of search table
| Month | American Express | Barclaycard | Capital One |
|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 33.3% |
| Nov 2025 | 29% | 35.5% | 35.5% |
| Dec 2025 | 31% | 38% | 31% |
| Jan 2026 | 33.3% | 33.3% | 33.3% |
| Feb 2026 | 31% | 38% | 31% |
| Mar 2026 | 29% | 35.5% | 35.5% |
| Apr 2026 | 29% | 35.5% | 35.5% |
| May 2026 | 29% | 35.5% | 35.5% |
| Jun 2026 | 31% | 38% | 31% |
| Jul 2026 | 31% | 38% | 31% |
| Aug 2026 | 31% | 38% | 31% |
| Sep 2026 | 33.3% | 33.3% | 33.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 33.3% | 201K | 0% | +2.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.3% | 201K | -18.3% | -4.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 33.3% | 201K | 0% | +2.3 points |
33.3%
Moved from 2nd to 1st. 201K estimated branded searches, 0% vs prior month. Share +2.3 points.
33.3%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -4.6 points.
33.3%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +2.3 points.
Compare search popularity between American Express and its closest rivals
Every comparison with American Express
2 comparisons
How has branded search demand for American Express changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for American Express in United Kingdom fell from 246K to 201K.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United Kingdom peaked at 33.3% in October 2025 and was lowest at 29% in November 2025.
How did search popularity change for United Kingdom credit cards in September 2026?
3 changes
In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.
In September 2026, Capital One gained estimated Share of Search among credit cards in United Kingdom, from 31% to 33.3%.
In September 2026, Barclaycard lost estimated Share of Search among credit cards in United Kingdom, from 38% to 33.3%.
How is American Express measured?
Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- american express
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