Brandwave

How popular isAO in search?

In September 2026, there were an estimated 246K branded searches for AO in United Kingdom which is up 171.8% over the last 12 months. AO holds 1.9% estimated Share of Search among United Kingdom electronics retailers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. Argos58.2%
  2. Currys38.9%
  3. AO1.9%
  4. Richer Sounds1%
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Which electronics retailers compete with AO?

AO against electronics retailers in United Kingdom, by month

Share of Search by month for Argos, Currys, AO. The figures are in the table below the chart.

View monthly share of search table
MonthArgosCurrysAORicher Sounds
Oct 202563.5%34.7%0.63%1.1%
Nov 202558.7%39.6%0.39%1.3%
Dec 202563.3%34.9%0.35%1.4%
Jan 202663.2%34.6%0.51%1.7%
Feb 202663.3%34.7%0.63%1.4%
Mar 202667%30%1.8%1.2%
Apr 202667.4%30.2%1.5%0.99%
May 202663.5%34.7%0.63%1.1%
Jun 202663.6%34.8%0.63%0.94%
Jul 202663.4%34.7%0.93%0.93%
Aug 202662.3%34.1%2.5%1.1%
Sep 202658.2%38.9%1.9%1%

  1. 1.Argos

    58.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Currys

    38.9%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  3. 3.AO

    1.9%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  4. 4.Richer Sounds

    1%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between AO and its closest rivals

Every comparison with AO

How has branded search demand for AO changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for AO in United Kingdom rose from 90.5K to 246K.
  • Across the 12 months ending September 2026, AO’s estimated Share of Search among electronics retailers in United Kingdom increased from 0.63% to 1.9%.
  • Across the 12 months ending September 2026, AO’s estimated Share of Search among electronics retailers in United Kingdom peaked at 2.5% in August 2026 and was lowest at 0.35% in December 2025.
  • Across the 12 months ending September 2026, AO rose from 4th to 3rd among electronics retailers in United Kingdom.

How did search popularity change for United Kingdom electronics retailers in September 2026?

  1. In September 2026, Currys gained estimated Share of Search among electronics retailers in United Kingdom, from 34.1% to 38.9%.

  2. In September 2026, Argos lost estimated Share of Search among electronics retailers in United Kingdom, from 62.3% to 58.2%.

  3. In September 2026, AO lost estimated Share of Search among electronics retailers in United Kingdom, from 2.5% to 1.9%.

  4. Estimated monthly branded searches for Richer Sounds in United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is AO measured?

Brandwave collects information about searches that people make online using AO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ao.com

Do you work for AO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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