AO vs Richer Sounds:Which is searched more in United Kingdom?
In September 2026, AO had more branded searches than Richer Sounds among electronics retailers in United Kingdom. AO was estimated to have 246K branded searches compared to Richer Sounds’ 135K, and held a 1.9% Share of Search versus Richer Sounds’ 1%.
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Which is more popular in search, AO or Richer Sounds?
Compare the retailers people buy electronics from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AO, Richer Sounds. The figures are in the table below the chart.
View monthly share of search table
| Month | Argos | Currys | AO | Richer Sounds |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 34.7% | 0.63% | 1.1% |
| Nov 2025 | 58.7% | 39.6% | 0.39% | 1.3% |
| Dec 2025 | 63.3% | 34.9% | 0.35% | 1.4% |
| Jan 2026 | 63.2% | 34.6% | 0.51% | 1.7% |
| Feb 2026 | 63.3% | 34.7% | 0.63% | 1.4% |
| Mar 2026 | 67% | 30% | 1.8% | 1.2% |
| Apr 2026 | 67.4% | 30.2% | 1.5% | 0.99% |
| May 2026 | 63.5% | 34.7% | 0.63% | 1.1% |
| Jun 2026 | 63.6% | 34.8% | 0.63% | 0.94% |
| Jul 2026 | 63.4% | 34.7% | 0.93% | 0.93% |
| Aug 2026 | 62.3% | 34.1% | 2.5% | 1.1% |
| Sep 2026 | 58.2% | 38.9% | 1.9% | 1% |
How has the AO and Richer Sounds comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: AO took it in March 2026, Richer Sounds took it in May 2026, AO took it in August 2026.
- Across the 12 months ending September 2026, AO’s estimated Share of Search among electronics retailers in United Kingdom moved from 0.63% to 1.9%, and its estimated monthly branded searches moved from 90.5K to 246K.
- Across the 12 months ending September 2026, Richer Sounds’ estimated Share of Search among electronics retailers in United Kingdom moved from 1.1% to 1%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for United Kingdom electronics retailers in September 2026?
2 changes
In September 2026, AO lost estimated Share of Search among electronics retailers in United Kingdom, from 2.5% to 1.9%.
Estimated monthly branded searches for Richer Sounds in United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Other head-to-heads among electronics retailers
How each brand is measured
Brandwave collects information about searches that people make online using AO’s and Richer Sounds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AO
1 branded search term
- ao.com
Richer Sounds
1 branded search term
- richer sounds
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