AO vs Argos:Which is searched more in United Kingdom?
In September 2026, Argos had more branded searches than AO among electronics retailers in United Kingdom. Argos was estimated to have 7.5M branded searches compared to AO’s 246K, and held a 58.2% Share of Search versus AO’s 1.9%.
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Which is more popular in search, AO or Argos?
Compare the retailers people buy electronics from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Argos, AO. The figures are in the table below the chart.
View monthly share of search table
| Month | Argos | Currys | AO | Richer Sounds |
|---|---|---|---|---|
| Oct 2025 | 63.5% | 34.7% | 0.63% | 1.1% |
| Nov 2025 | 58.7% | 39.6% | 0.39% | 1.3% |
| Dec 2025 | 63.3% | 34.9% | 0.35% | 1.4% |
| Jan 2026 | 63.2% | 34.6% | 0.51% | 1.7% |
| Feb 2026 | 63.3% | 34.7% | 0.63% | 1.4% |
| Mar 2026 | 67% | 30% | 1.8% | 1.2% |
| Apr 2026 | 67.4% | 30.2% | 1.5% | 0.99% |
| May 2026 | 63.5% | 34.7% | 0.63% | 1.1% |
| Jun 2026 | 63.6% | 34.8% | 0.63% | 0.94% |
| Jul 2026 | 63.4% | 34.7% | 0.93% | 0.93% |
| Aug 2026 | 62.3% | 34.1% | 2.5% | 1.1% |
| Sep 2026 | 58.2% | 38.9% | 1.9% | 1% |
How has the AO and Argos comparison changed over the last 12 months?
3 findings
- Argos was ahead of AO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AO’s estimated Share of Search among electronics retailers in United Kingdom moved from 0.63% to 1.9%, and its estimated monthly branded searches moved from 90.5K to 246K.
- Across the 12 months ending September 2026, Argos’ estimated Share of Search among electronics retailers in United Kingdom moved from 63.5% to 58.2%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
How did search popularity change for United Kingdom electronics retailers in September 2026?
2 changes
In September 2026, Argos lost estimated Share of Search among electronics retailers in United Kingdom, from 62.3% to 58.2%.
In September 2026, AO lost estimated Share of Search among electronics retailers in United Kingdom, from 2.5% to 1.9%.
Other head-to-heads among electronics retailers
How each brand is measured
Brandwave collects information about searches that people make online using AO’s and Argos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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