Brandwave

How popular isArgos in search?

In September 2026, there were an estimated 7.5M branded searches for Argos in United Kingdom which is down 18.2% over the last 12 months. Argos holds 58.2% estimated Share of Search among United Kingdom electronics retailers and is ranked 1st of 4 competitors for search popularity.

Share of Search, September 2026
  1. Argos58.2%
  2. Currys38.9%
  3. AO1.9%
  4. Richer Sounds1%
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Which electronics retailers compete with Argos?

Argos against electronics retailers in United Kingdom, by month

Share of Search by month for Argos, Currys. The figures are in the table below the chart.

View monthly share of search table
MonthArgosCurrysAORicher Sounds
Oct 202563.5%34.7%0.63%1.1%
Nov 202558.7%39.6%0.39%1.3%
Dec 202563.3%34.9%0.35%1.4%
Jan 202663.2%34.6%0.51%1.7%
Feb 202663.3%34.7%0.63%1.4%
Mar 202667%30%1.8%1.2%
Apr 202667.4%30.2%1.5%0.99%
May 202663.5%34.7%0.63%1.1%
Jun 202663.6%34.8%0.63%0.94%
Jul 202663.4%34.7%0.93%0.93%
Aug 202662.3%34.1%2.5%1.1%
Sep 202658.2%38.9%1.9%1%
  1. 1.Argos

    58.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Currys

    38.9%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  3. 3.AO

    1.9%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  4. Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Argos and its closest rivals

Every comparison with Argos

How has branded search demand for Argos changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Argos in United Kingdom fell from 9.1M to 7.5M.
  • Across the 12 months ending September 2026, Argos’ estimated Share of Search among electronics retailers in United Kingdom decreased from 63.5% to 58.2%.
  • Across the 12 months ending September 2026, Argos’ estimated Share of Search among electronics retailers in United Kingdom peaked at 67.4% in April 2026 and was lowest at 58.2% in September 2026.

How did search popularity change for United Kingdom electronics retailers in September 2026?

  1. In September 2026, Currys gained estimated Share of Search among electronics retailers in United Kingdom, from 34.1% to 38.9%.

  2. In September 2026, Argos lost estimated Share of Search among electronics retailers in United Kingdom, from 62.3% to 58.2%.

  3. In September 2026, AO lost estimated Share of Search among electronics retailers in United Kingdom, from 2.5% to 1.9%.

  4. Estimated monthly branded searches for Richer Sounds in United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How is Argos measured?

Brandwave collects information about searches that people make online using Argos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • argos

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How the Brand Demand Index is measured

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Is Argos your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.