Mattress topper brands in United Kingdom:Which are searched most?
In September 2026, Simba was the most searched among mattress topper brands in United Kingdom, with an estimated 64.1K branded searches and 68.9% estimated Share of Search within this set.
Simba68.9%
Silentnight19.4%
Emma Sleep11.7%
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Share of SearchLeaderboard
Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simba, Silentnight, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 64.1K | -18.2% | -5.2 points | |
| 2, held 2nd | 19.4% | 18.1K | 0% | +2.3 points | |
| 3, held 3rd | 11.7% | 10.9K | +16% | +2.8 points |
1.
Simba68.9%
Held 1st. 64.1K estimated branded searches, -18.2% vs prior month. Share -5.2 points.
19.4%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.
11.7%
Held 3rd. 10.9K estimated branded searches, +16% vs prior month. Share +2.8 points.
Compare search popularity between leading brands
Which brand is most popular in search among mattress topper brands in United Kingdom?
3 brands
In September 2026, Simba was the most searched among mattress topper brands in United Kingdom, with an estimated 64.1K branded searches and 68.9% estimated Share of Search within this set. Silentnight is in 2nd place, 49.4 percentage points behind at 19.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Simba | 72% → 68.9% | 76.7%Apr 2026 | 40.2%Dec 2025 | 1st |
| Silentnight | 19.8% → 19.4% | 55.2%Dec 2025 | 14.1%Apr 2026 | 2nd |
| Emma Sleep | 8.1% → 11.7% | 11.7%Sep 2026 | 4.6%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom decreased from 72% to 68.9%.
- Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom increased from 8.1% to 11.7%.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 76.7% in April 2026 and was lowest at 40.2% in December 2025.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 55.2% in December 2025 and was lowest at 14.1% in April 2026.
- Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 11.7% in September 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Silentnight held steady: its estimated Share of Search among mattress topper brands in United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
3 changes
In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%.
In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%.
In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%.
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