How popular isSilentnight in search?
In September 2026, there were an estimated 18.1K branded searches for Silentnight in United Kingdom which is down 18.5% over the last 12 months. Silentnight holds 19.4% estimated Share of Search among United Kingdom mattress topper brands and is ranked 2nd of 3 competitors for search popularity.
Simba68.9%
Silentnight19.4%
Emma Sleep11.7%
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Which mattress topper brands compete with Silentnight?
Share of Search by month for Simba, Silentnight, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 64.1K | -18.2% | -5.2 points | |
| 2, held 2nd | 19.4% | 18.1K | 0% | +2.3 points | |
| 3, held 3rd | 11.7% | 10.9K | +16% | +2.8 points |
1.
Simba68.9%
Held 1st. 64.1K estimated branded searches, -18.2% vs prior month. Share -5.2 points.
19.4%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.
11.7%
Held 3rd. 10.9K estimated branded searches, +16% vs prior month. Share +2.8 points.
Compare search popularity between Silentnight and its closest rivals
Every comparison with Silentnight
2 comparisons
How has branded search demand for Silentnight changed in United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Silentnight in United Kingdom fell from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 55.2% in December 2025 and was lowest at 14.1% in April 2026.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
3 changes
In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%.
In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%.
In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%.
How is Silentnight measured?
Brandwave collects information about searches that people make online using Silentnight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- silentnight
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Is Silentnight your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.