Emma Sleep vs Simba:Which is searched more in United Kingdom?
In September 2026, Simba had more branded searches than Emma Sleep among mattress topper brands in United Kingdom. Simba was estimated to have 64.1K branded searches compared to Emma Sleep’s 10.9K, and held a 68.9% Share of Search versus Emma Sleep’s 11.7%.
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Which is more popular in search, Emma Sleep or Simba?
Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simba, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
How has the Emma Sleep and Simba comparison changed over the last 12 months?
3 findings
- Simba was ahead of Emma Sleep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom moved from 8.1% to 11.7%, and its estimated monthly branded searches moved from 9.1K to 10.9K.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom moved from 72% to 68.9%, and its estimated monthly branded searches moved from 80.6K to 64.1K.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
2 changes
In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%.
In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%.
Other head-to-heads among mattress topper brands
How each brand is measured
Brandwave collects information about searches that people make online using Emma Sleep’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
2 branded search terms
- emma sleep
- emmasleep mattress
Simba
2 branded search terms
- simba mattress
- simba sleep
Put your own brand in this comparison
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