How popular isEmma Sleep in search?
In September 2026, there were an estimated 10.9K branded searches for Emma Sleep in United Kingdom which is up 19.8% over the last 12 months. Emma Sleep holds 11.7% estimated Share of Search among United Kingdom mattress topper brands and is ranked 3rd of 3 competitors for search popularity.
Simba68.9%
Silentnight19.4%
Emma Sleep11.7%
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Which mattress topper brands compete with Emma Sleep?
Share of Search by month for Simba, Silentnight, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 64.1K | -18.2% | -5.2 points | |
| 2, held 2nd | 19.4% | 18.1K | 0% | +2.3 points | |
| 3, held 3rd | 11.7% | 10.9K | +16% | +2.8 points |
1.
Simba68.9%
Held 1st. 64.1K estimated branded searches, -18.2% vs prior month. Share -5.2 points.
19.4%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.
11.7%
Held 3rd. 10.9K estimated branded searches, +16% vs prior month. Share +2.8 points.
Compare search popularity between Emma Sleep and its closest rivals
Every comparison with Emma Sleep
2 comparisons
How has branded search demand for Emma Sleep changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Emma Sleep in United Kingdom rose from 9.1K to 10.9K.
- Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom increased from 8.1% to 11.7%.
- Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 11.7% in September 2026 and was lowest at 4.6% in December 2025.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
3 changes
In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%.
In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%.
In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%.
How is Emma Sleep measured?
Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- emma sleep
- emmasleep mattress
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Is Emma Sleep your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.