Emma Sleep vs Silentnight:Which is searched more in United Kingdom?
In September 2026, Silentnight had more branded searches than Emma Sleep among mattress topper brands in United Kingdom. Silentnight was estimated to have 18.1K branded searches compared to Emma Sleep’s 10.9K, and held a 19.4% Share of Search versus Emma Sleep’s 11.7%.
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Which is more popular in search, Emma Sleep or Silentnight?
Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Silentnight, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
How has the Emma Sleep and Silentnight comparison changed over the last 12 months?
3 findings
- Silentnight was ahead of Emma Sleep in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom moved from 8.1% to 11.7%, and its estimated monthly branded searches moved from 9.1K to 10.9K.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among mattress topper brands in United Kingdom moved from 19.8% to 19.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
2 changes
In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%.
In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%.
Other head-to-heads among mattress topper brands
How each brand is measured
Brandwave collects information about searches that people make online using Emma Sleep’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Emma Sleep
2 branded search terms
- emma sleep
- emmasleep mattress
Silentnight
1 branded search term
- silentnight
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.