Silentnight vs Simba:Which is searched more in United Kingdom?
In September 2026, Simba had more branded searches than Silentnight among mattress topper brands in United Kingdom. Simba was estimated to have 64.1K branded searches compared to Silentnight’s 18.1K, and held a 68.9% Share of Search versus Silentnight’s 19.4%.
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Which is more popular in search, Silentnight or Simba?
Compare the mattress topper brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simba, Silentnight. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
How has the Silentnight and Simba comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Silentnight took it in December 2025, Simba took it in January 2026.
- Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among mattress topper brands in United Kingdom moved from 19.8% to 19.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom moved from 72% to 68.9%, and its estimated monthly branded searches moved from 80.6K to 64.1K.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
2 changes
In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%.
In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%.
Other head-to-heads among mattress topper brands
How each brand is measured
Brandwave collects information about searches that people make online using Silentnight’s and Simba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silentnight
1 branded search term
- silentnight
Simba
2 branded search terms
- simba mattress
- simba sleep
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.