How popular isSimba in search?
In September 2026, there were an estimated 64.1K branded searches for Simba in United Kingdom which is down 20.5% over the last 12 months. Simba holds 68.9% estimated Share of Search among United Kingdom mattress topper brands and is ranked 1st of 3 competitors for search popularity.
Simba68.9%
Silentnight19.4%
Emma Sleep11.7%
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Which mattress topper brands compete with Simba?
Share of Search by month for Simba, Silentnight, Emma Sleep. The figures are in the table below the chart.
View monthly share of search table
| Month | Simba | Silentnight | Emma Sleep |
|---|---|---|---|
| Oct 2025 | 72% | 19.8% | 8.1% |
| Nov 2025 | 60.9% | 30.6% | 8.5% |
| Dec 2025 | 40.2% | 55.2% | 4.6% |
| Jan 2026 | 72.2% | 19.5% | 8.3% |
| Feb 2026 | 71% | 19.1% | 9.8% |
| Mar 2026 | 74.6% | 16.8% | 8.6% |
| Apr 2026 | 76.7% | 14.1% | 9.2% |
| May 2026 | 76.7% | 14.3% | 9% |
| Jun 2026 | 72.9% | 16.6% | 10.4% |
| Jul 2026 | 67.1% | 22.9% | 10% |
| Aug 2026 | 74% | 17.1% | 8.9% |
| Sep 2026 | 68.9% | 19.4% | 11.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 64.1K | -18.2% | -5.2 points | |
| 2, held 2nd | 19.4% | 18.1K | 0% | +2.3 points | |
| 3, held 3rd | 11.7% | 10.9K | +16% | +2.8 points |
1.
Simba68.9%
Held 1st. 64.1K estimated branded searches, -18.2% vs prior month. Share -5.2 points.
19.4%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2.3 points.
11.7%
Held 3rd. 10.9K estimated branded searches, +16% vs prior month. Share +2.8 points.
Compare search popularity between Simba and its closest rivals
Every comparison with Simba
2 comparisons
How has branded search demand for Simba changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Simba in United Kingdom fell from 80.6K to 64.1K.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom decreased from 72% to 68.9%.
- Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 76.7% in April 2026 and was lowest at 40.2% in December 2025.
How did search popularity change for United Kingdom mattress topper brands in September 2026?
3 changes
In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%.
In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%.
In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%.
How is Simba measured?
Brandwave collects information about searches that people make online using Simba’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- simba mattress
- simba sleep
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Is Simba your brand?
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