Brandwave

Tile retailers in United Kingdom:Which are searched most?

In September 2026, Topps Tiles was the most searched among tile retailers in United Kingdom, with an estimated 165K branded searches and 67% estimated Share of Search within this set.

Share of Search, September 2026
  1. Topps Tiles67%
  2. Tile Mountain20.1%
  3. Fired Earth4.5%
  4. Walls and Floors4%
  5. CTD Tiles2.2%
  6. Tile Giant2.2%

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Share of SearchLeaderboard

Compare the tile retailers people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tile retailers in United Kingdom, by month

Share of Search by month for Topps Tiles, Tile Mountain, Fired Earth, Walls and Floors, CTD Tiles, Tile Giant. The figures are in the table below the chart.

View monthly share of search table
MonthTopps TilesTile MountainFired EarthWalls and FloorsCTD TilesTile Giant
Oct 202561.5%15.1%9.6%4.5%2.5%6.8%
Nov 202559.5%14.6%13.9%4.4%2.4%5.3%
Dec 202562.1%18.7%6.5%4.6%2.5%5.6%
Jan 202662.1%18.6%6.7%4.6%2.5%5.6%
Feb 202663.8%19.1%5.6%4.7%2.1%4.7%
Mar 202664.2%19.3%5%4.7%2.1%4.7%
Apr 202664.1%19.2%5%3.8%2.1%5.7%
May 202667%20.1%4.5%4%1.8%2.7%
Jun 202664.8%19.4%5%4.8%2.1%3.9%
Jul 202665.7%19.7%4.4%4.8%2.1%3.2%
Aug 202667%20.1%4.5%4%1.8%2.7%
Sep 202667%20.1%4.5%4%2.2%2.2%

This month’s ranking, September 2026

  1. 1.Topps Tiles

    67%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Tile Mountain

    20.1%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Fired Earth

    4.5%

    Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Walls and Floors

    4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.CTD Tiles

    2.2%

    Moved from 6th to 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Tile Giant

    2.2%

    Moved from 5th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among tile retailers in United Kingdom?

In September 2026, Topps Tiles was the most searched among tile retailers in United Kingdom, with an estimated 165K branded searches and 67% estimated Share of Search within this set. Tile Mountain is in 2nd place, 46.9 percentage points behind at 20.1% Share of Search.

United Kingdom tile retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Topps Tiles61.5% → 67%67%Sep 202659.5%Nov 20251st
Tile Mountain15.1% → 20.1%20.1%Sep 202614.6%Nov 20252nd
Fired Earth9.6% → 4.5%13.9%Nov 20254.4%Jul 20263rd
Walls and Floors4.5% → 4%4.8%Jul 20263.8%Apr 20265th → 4th
CTD Tiles2.5% → 2.2%2.5%Dec 20251.8%May 20266th → 5th
Tile Giant6.8% → 2.2%6.8%Oct 20252.2%Sep 20264th → 6th

Each finding as a sentence

  • Across the 12 months ending September 2026, Topps Tiles’ estimated Share of Search among tile retailers in United Kingdom increased from 61.5% to 67%.
  • Across the 12 months ending September 2026, Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom increased from 15.1% to 20.1%.
  • Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom decreased from 9.6% to 4.5%.
  • Across the 12 months ending September 2026, Tile Giant’s estimated Share of Search among tile retailers in United Kingdom decreased from 6.8% to 2.2%.
  • Across the 12 months ending September 2026, Topps Tiles’ estimated Share of Search among tile retailers in United Kingdom peaked at 67% in September 2026 and was lowest at 59.5% in November 2025.
  • Across the 12 months ending September 2026, Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom peaked at 20.1% in September 2026 and was lowest at 14.6% in November 2025.
  • Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom peaked at 13.9% in November 2025 and was lowest at 4.4% in July 2026.
  • Across the 12 months ending September 2026, Walls and Floors rose from 5th to 4th among tile retailers in United Kingdom.
  • Across the 12 months ending September 2026, CTD Tiles rose from 6th to 5th among tile retailers in United Kingdom.
  • Across the 12 months ending September 2026, Tile Giant fell from 4th to 6th among tile retailers in United Kingdom.

How did search popularity change for United Kingdom tile retailers in September 2026?

  1. Topps Tiles’ estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 64.8% to 67% in September 2026.

  2. Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 19.4% to 20.1% in September 2026.

  3. Tile Giant’s estimated Share of Search among tile retailers in United Kingdom has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

  4. In September 2026, CTD Tiles rose from 6th to 5th among tile retailers in United Kingdom.

  5. Estimated monthly branded searches for Fired Earth in United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026.

  6. Estimated monthly branded searches for Walls and Floors in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

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