Car insurance brands in United Kingdom:Which are searched most?
In September 2026, Admiral was the most searched among car insurance brands in United Kingdom, with an estimated 436K branded searches and 46.5% estimated Share of Search within this set.
Admiral46.5%
Aviva32.1%
Direct Line13.3%
Churchill8.2%
Follow car insurance brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the car insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Admiral, Aviva, Direct Line, Churchill. The figures are in the table below the chart.
View monthly share of search table
| Month | Admiral | Aviva | Direct Line | Churchill |
|---|---|---|---|---|
| Oct 2025 | 43.7% | 36.9% | 12.2% | 7.2% |
| Nov 2025 | 47.5% | 32.8% | 13.3% | 6.4% |
| Dec 2025 | 47.6% | 34.9% | 11.6% | 5.9% |
| Jan 2026 | 47.5% | 32.8% | 13.3% | 6.4% |
| Feb 2026 | 44.2% | 37.3% | 12.6% | 5.9% |
| Mar 2026 | 46.8% | 32.3% | 13.2% | 7.7% |
| Apr 2026 | 47.6% | 30.7% | 12.7% | 8.9% |
| May 2026 | 48.1% | 31.1% | 12.9% | 7.9% |
| Jun 2026 | 44% | 37.1% | 12.6% | 6.3% |
| Jul 2026 | 47.4% | 32.7% | 13.6% | 6.4% |
| Aug 2026 | 46.7% | 32.2% | 13.4% | 7.7% |
| Sep 2026 | 46.5% | 32.1% | 13.3% | 8.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 436K | 0% | -0.2 points | |
| 2, held 2nd | 32.1% | 301K | 0% | -0.2 points | |
| 3, held 3rd | 13.3% | 125K | 0% | -0.1 points | |
| 4, held 4th | 8.2% | 76.6K | +6.8% | +0.5 points |
1.
Admiral46.5%
Held 1st. 436K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Aviva32.1%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.3%
Held 3rd. 125K estimated branded searches, 0% vs prior month. Share -0.1 points.
8.2%
Held 4th. 76.6K estimated branded searches, +6.8% vs prior month. Share +0.5 points.
Compare search popularity between leading brands
- Admiral vs Aviva: compare search popularity
- Admiral vs Direct Line: compare search popularity
- Admiral vs Churchill: compare search popularity
- Aviva vs Direct Line: compare search popularity
- Aviva vs Churchill: compare search popularity
- Direct Line vs Churchill: compare search popularity
- Compare any of these brands
Which brand is most popular in search among car insurance brands in United Kingdom?
4 brands
In September 2026, Admiral was the most searched among car insurance brands in United Kingdom, with an estimated 436K branded searches and 46.5% estimated Share of Search within this set. Aviva is in 2nd place, 14.4 percentage points behind at 32.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Admiral | 43.7% → 46.5% | 48.1%May 2026 | 43.7%Oct 2025 | 1st |
| Aviva | 36.9% → 32.1% | 37.3%Feb 2026 | 30.7%Apr 2026 | 2nd |
| Direct Line | 12.2% → 13.3% | 13.6%Jul 2026 | 11.6%Dec 2025 | 3rd |
| Churchill | 7.2% → 8.2% | 8.9%Apr 2026 | 5.9%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Admiral’s estimated Share of Search among car insurance brands in United Kingdom increased from 43.7% to 46.5%.
- Across the 12 months ending September 2026, Aviva’s estimated Share of Search among car insurance brands in United Kingdom decreased from 36.9% to 32.1%.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among car insurance brands in United Kingdom increased from 12.2% to 13.3%.
- Across the 12 months ending September 2026, Churchill’s estimated Share of Search among car insurance brands in United Kingdom increased from 7.2% to 8.2%.
- Across the 12 months ending September 2026, Admiral’s estimated Share of Search among car insurance brands in United Kingdom peaked at 48.1% in May 2026 and was lowest at 43.7% in October 2025.
- Across the 12 months ending September 2026, Aviva’s estimated Share of Search among car insurance brands in United Kingdom peaked at 37.3% in February 2026 and was lowest at 30.7% in April 2026.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among car insurance brands in United Kingdom peaked at 13.6% in July 2026 and was lowest at 11.6% in December 2025.
- Across the 12 months ending September 2026, Churchill’s estimated Share of Search among car insurance brands in United Kingdom peaked at 8.9% in April 2026 and was lowest at 5.9% in December 2025.
How did search popularity change for United Kingdom car insurance brands in September 2026?
2 changes
Churchill’s estimated Share of Search among car insurance brands in United Kingdom has gained ground for 3 months in a row, from 6.3% to 8.2% in September 2026.
Aviva’s estimated Share of Search among car insurance brands in United Kingdom has lost ground for 3 months in a row, from 37.1% to 32.1% in September 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.